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Spoiler Golf  ·  Rosewater Growth  ·  BFCM 2026 game plan

Spoiler Golf BFCM 2026 Game Plan

The BFCM 2026 playbook with Spoiler Golf's own numbers, calendar and creative schedule in every tab where they apply.

Black Friday is Friday November 27, 2026. The public offer goes live Monday November 23; the first creative kit is due Wed Oct 7.

Last holiday window $29,887 at $93  ·  Jun to Sep 2026 $66,899 at $231  ·  Ro ships first week of Oct  ·  Public offer Mon Nov 23  ·  BF Fri Nov 27  ·  CM Mon Nov 30
00  ·  The season

Spoiler Golf BFCM 2026: the season on one curve, against the industry benchmarks

Black Friday is Friday November 27; the public offer goes live Monday November 23. Spoiler Golf's own curve and numbers against the benchmarks, and what we do about each.

00.1

The season as one curve: last year's Meta shape, the industry season, and Spoiler Golf's dates

Shopify is not connected, so last year's curve is Meta purchases per day by window (six windows, Motion), laid onto the 2026 calendar. Under it, the industry demand index with Spoiler Golf's windows marked. Every date in this plan is placed against the second curve; the table under it puts Spoiler Golf's own numbers next to the benchmark and says what we do about each one.

Spoiler Golf last year on Meta: purchases per day, window by window
Motion, Oct 15 2025 to Jan 10 2026, 7-day click / 1-day engaged view, shifted +364 days. Steps are window averages, not daily data. The Cyber Five step is 20 purchases in five days on $2,220.
CYBER FIVEQ50.01.22.43.64.8typical dayNov 1Dec 1Jan 1Ro shipsRo launchTeaser + listEarly accessPublic offerBlack FridayCyber MondayGifting + order-byE-giftQ5
Meta purchases per day, last year by window, aligned to 2026 weekdays
The industry season with Spoiler Golf's windows on it
Index, not dollars: Black Friday 3 to 5x a normal day, the weekend about 2x, Cyber Monday just under Friday, the cutoff plateau, the Christmas trough, the Q5 rebound. Dots mark Spoiler Golf's 2026 windows.
CYBER FIVEQ50.0x1.1x2.1x3.2x4.2xtypical dayNov 1Dec 1Jan 1Ro shipsRo launchTeaser + listEarly accessPublic offerBlack FridayCyber MondayGifting + order-byE-giftQ5
Industry demand index (1.0 = normal October day)
00.2

Spoiler Golf against the industry benchmarks, and what we do about each

SignalSpoiler Golf (Meta)Industry benchmarkThe 2026 plan
Cyber Five vs a typical November day (Meta purchases)1.6x (4 vs 2.6 a day)Black Friday 3 to 5xBudget at 2.5 to 3x a normal day, loaded Thursday night; the offer public from Mon Nov 23 with the creative already live
Last year's window CPA vs this year$93 vs $231 (Jun 1 to Sep 23)$180 CAC targetRun today's scale at last year's efficiency: the offer, the list first, and 40 to 60 offer statics
Q5 CPM vs early December$16.33 vs $24.75 (34% lower)CPMs 14 to 23% lower after ChristmasA funded Q5 window from Dec 26 ("actually, become a better putter") at the year's cheapest CPMs
Add-to-cart rate (add to cart / landing page views)3.5% Sep vs 6.3% last winterthe step an offer movesThe offer test in October (H1, H2) judged on this step, not on click rate
Cart to purchase21% Sep, 21% last winterone in five carts becomes an order in Cyber WeekClosing creative (proof, guarantee, final hours) reaches the cart pool inside the consolidated structure
Offers run to dateOne: "$50 off any Spoiler putter", Nov 26 202580% of ~3,000 brand sale offers are 25% or deeperThe number is set against margin; the shape (in the box, the guarantee, a dollar figure) is the October test
Category holiday offersPutter brands: none. Hard goods median 30%, "up to" 50%Median sale offer 25% or deeperA premium putter brand that runs a real, plainly stated offer has the category to itself
Hourly revenue shapenot measurable until Shopify is connectedBlack Friday 7 to 10am PT, Cyber Monday 5 to 8pm PTPace to the industry curve; connect Shopify before Nov 20 so the pacer runs on your own hours
Spoiler Golf figures from Motion at the account's 7-day click and 1-day engaged view setting: Oct 15 2025 to Jan 15 2026 for last year, Jun 1 to Sep 23 2026 for this year. Benchmarks from published 2024 and 2025 industry datasets (sources on the playbook).
Last holiday window (Meta)
$29,887
320 purchases at $93, 3.21x
Cyber Five 2025
$2,220
20 purchases at $111; the $50-off static ran 3.76x
This year, Jun 1 to Sep 23
$66,899
290 purchases at $231, 1.34x
September 1 to 23
$15,504
65 purchases at $239; add-to-cart 3.5%
Ro mallet ships
first week of Oct
pre-order live at $338; launch window Oct 14 (TBC)
Public offer live
Mon Nov 23
batch submitted Fri Nov 20; CDM kit approved Nov 21
Black Friday
Fri Nov 27
budget 2.5 to 3x, loaded Thu 9pm PT
Cyber Monday
Mon Nov 30
a different shape, not a repeat
00.3

Why the season is won before Black Friday

  • The sale is a ten-week season, not a weekend. In 2025 there were 22 separate $3B+ online days before Cyber Week even began, and the first 8 days of the 12-day sale window carried 52% of its sales. The offer ladder opens in October and goes public on the Monday, not the Friday.
  • Half the sale now comes from people you already have. Owned channels carried 42% of BFCM sales and the new-customer share of revenue fell from 60% to 48% across 33,000 stores. The list that shops first is the cheapest revenue of the season.
  • Creative decides the CAC; the offer decides the margin. "Offer only" was the best-performing hook class in the holiday window (9.3% hit rate) and roughly 5% of ads become winners, so four reliable winners need 40 to 60 launches. Depth is a margin decision: at 30% off a $100 order the sale has to clear 2.33x, not 1.67x.
  • The cheapest days of the year are after Christmas. Meta CPMs run 14% below the week before Christmas and 23% below early December in the week after it, while 70% of consumers say they shop that week.
00.4

What the account has told us

  • Last year the window paid, without a plan. Oct 15 2025 to Jan 15 2026 ran $29,887 at 3.21x and $93 a purchase on the old Advantage+ structure at $250 to $470 a day, with Q5 the cheapest CPM of the season ($16.33). One static carried an offer. The season shape is real for this brand; it has just never been funded or built for.
  • This year the ads work and the close does not. Outbound click rate has sat above 2% every month since June and add-to-cart moved from 2.6% in August to 3.5% in September; cart-to-purchase is 21%. September CPA is $239 against $318 in August after the consolidation. The step an offer moves is the one that is lagging.
  • The only offer ever run was a dollar figure, and it worked. "$50 off any Spoiler putter" (Nov 26 2025): 22 purchases on $2,834 at 2.11x across the window, 3.76x inside the Cyber Five on a small read. On a $318 to $338 single-item basket a dollar figure is the honest framing; the hypotheses on the offer tab start there.
01  ·  The calendar

The calendar: nine peaks and the day each ad window goes live

Black Friday is Friday November 27, 2026; the public offer goes live the Monday before.

Ro mallet ships
first week of Oct
pre-order live at $338; launch window Oct 14 (TBC)
Public Black Friday offer
Mon Nov 23
CDM has Thu Nov 26; the Monday open is the recommendation
Early access
Nov 20 to 22
list, site visitors and engagers; 8 assets in the CDM
Black Friday
Fri Nov 27
budget 2.5 to 3x, morning-led
Ground order-by
~Dec 15 to 19
UPS ground, three business days; carrier date TBC
Q5 window
Dec 26 to Jan 10
CPMs 24% under early December last year
01.1

The season as one curve: the industry shape

Daily demand indexed to a normal October day, built from the published multipliers (Black Friday 3 to 5x, the weekend about 2x, Cyber Monday just under Friday, the cutoff plateau, the Christmas trough and the Q5 rebound) and the 2025 shape of our own accounts. Each moment is a peak the ad windows are timed to.

The nine peaks on one line
Index, not dollars. Your game plan shows the same curve in last year's real revenue.
CYBER FIVEQ50.0x1.1x2.1x3.2x4.2xtypical dayNov 1Dec 1Jan 11 Oct moment3 Early Bird2 List building4 Early access5 Black Friday6 Cyber Monday7 Gifting8 Cutoff9 Q5
Demand index (1.0 = normal October day)
01.2

Every window on one calendar

Your windows (purple: the Ro pre-order is live, the rest are proposed), the recommended Meta ad windows (red, gold, green) and the fixed calendar dates. Hover any bar for its dates and what runs in it.

CYBER FIVEQ5SEPTEMBER142128OCTOBER5121926NOVEMBER29162330DECEMBER7142128JANUARY411Evergreen (consolidated, always on)Ro mallet pre-order (ships first week of Oct)Ro mallet launch window (proposed)date TBCPlay & Learn as the offer (proposed)Early access, list only (in the October CDM)Black Friday main event (in the October CDM)Blade or mallet, decided for you (proposed)Last ground shipping (UPS, ~Dec 15 to 19)Teaser + gift guide + list adsEarly access ads (list, visitors)Black Friday batch liveFinal hours / Cyber Monday / extensionGifting + bundlesOrder-by countdown, then e-giftQ5 ad windowUSPS surchargesHalloweenVeterans DayThanksgivingBlack FridayCyber MondayGreen MondayGround cutoffChristmasQ5 endsTODAY
Hover any bar for its dates and what runs in it. Dashed verticals are the fixed calendar dates; the shaded bands are the Cyber Five and Q5. Scroll sideways on smaller screens.
Purple bars are Spoiler Golf's own windows from the October Creative Demand Model and spoilergolf.com; there is no promo calendar on file yet, so the purple bars after the Ro pre-order are proposed, not booked. Red, gold and green bars are the recommended Meta ad windows: the dates a batch of ads built for that moment goes live and comes down.
Calendar notes. There is no promo calendar on file for Spoiler Golf yet, so the purple bars after the Ro pre-order are the shape we recommend, not bookings. The Ro center-shafted mallet is on pre-order at $338 (right hand, Stealth, 34 or 35 inches) and ships the first week of October: that is the October brand moment, and it lands before CPMs climb. The October Creative Demand Model already carries early access (kit Nov 15, live Nov 20) and the Black Friday main event (kit Nov 21, live Nov 26); the playbook opens the public offer on Monday Nov 23 for two more selling days before feeds fill on Thursday, so the go-live sheet shows both and Dan picks. Cyber Monday needs a different shape from Friday (the list sees both three days apart). December has no window on the calendar: the gifting window (Dec 2 to 16), the order-by date (UPS ground, three business days, so roughly Dec 15 to 19) and the e-gift card from Dec 18 are the ones to add. Klaviyo access is still outstanding, and early access needs a list to send to.
Each bar is an ad window: the dates a batch of ads built for that moment goes live and comes down. Dashed verticals are hard calendar dates; the Dec 17 ground cutoff is the 2025 USPS date and should be swapped for the 2026 one when USPS publishes it (expected late September). Evergreen stays live the entire time: the sale runs inside the consolidated structure, not instead of it.
  • The whole Cyber Five sits inside November this year. Black Friday is Nov 27 and Cyber Monday Nov 30, so November absorbs the full weekend and December starts on the extension day. Monthly forecasts and pacing targets need to reflect that.
  • The money starts before Thanksgiving. In 2025, US online spend from Nov 1 to Nov 23 was $79.7B with 22 separate $3B+ days before Cyber Week even began; the first 8 days of the 12-day sale window carried 52% of sales. The offer goes public on Monday Nov 23, not Friday.
  • Black Friday still runs 3 to 5x a normal day. Median daily spend stepped up 35% from Thanksgiving to Black Friday, fell 18% across the weekend and rose 5% on Cyber Monday; media efficiency followed the same shape. Budget is concentrated on Friday and Monday, not spread flat across the month.
  • Q5 is the cheapest inventory of the year. Meta CPMs run roughly 14% lower in the week after Christmas than the week before and 23% lower than early December, while 70% of consumers say they shop that week. The Q5 ad window is planned in November, not improvised on Dec 26.
01.3

Nine peaks from now to mid-January

The highest-performing brands in Q4 treat the season as a series of moments, each with its own offer, creative batch and go-live date. This is the frame your calendar below is built on.

1October brand moment

Oct 5 to 26

A product drop, anniversary or category day. Sitewide, no code. Keeps acquisition efficient before CPMs climb.

2Pre-BFCM list building

Nov 9 to 19

Early-access sign-up ads and gift guides. Emails captured in October and November carry the highest three-month value of the year.

3Early Bird / Veterans Day

Nov 6 to 11

A good deal, deliberately not the best. Above 20%, below Black Friday. Lets early shoppers buy while sizes and colors are in stock.

4Early access

Nov 19 to 22

The list shops the Black Friday offer first. Owned channels drove 42% of BFCM revenue in 2025; this is where the list is paid back.

5Black Friday

Nov 23 to 29

The strongest sitewide offer of the year, public from Monday. Peak budget on Friday.

6Cyber Monday

Nov 30 to Dec 1

Same depth plus a reason to come back: a gift with purchase, a bundle tier, "the sale just got bigger". Second budget peak, evening-weighted.

7Holiday gifting

Dec 2 to 16

Gift guides, bundles, "arrives by Christmas". Lighter discount, higher AOV.

8Shipping cutoff

Dec 10 to 24

The order-by date is the ad. After ground cutoff: expedited, then e-gift cards.

9Q5

Dec 26 to Jan 10

New year, self-gift, gift-card redemption, clearance. Lowest CPMs of the year; most competitors pull back.

01.4

The Meta go-live sheet

Every ad window has a build date (creative final), a submit date (72 hours before go-live so review cannot delay it) and a live date. Dates are the same for every brand we run; the offers and creative inside them are not.

Ad windowCreative kit approved (5 days before live)Submitted to Meta (3 days before live)Go liveWhat is in it
Teaser + gift guideWed Nov 4Fri Nov 6Mon Nov 9Teaser Reels (no discount shown), gift-guide carousels, "the list shops first" sign-up ads. Runs to broad; builds the retargeting pool.
Early Bird / Veterans DaySun Nov 1Tue Nov 3Fri Nov 6Offer statics at the Early Bird depth. Ends Wed Nov 11 at midnight.
Early accessSat Nov 14Mon Nov 16Thu Nov 19Black Friday offer, to email/SMS list, site visitors and engagers only. Public sees "sign up to shop first".
Black Friday publicWed Nov 18Fri Nov 20Mon Nov 23Full sale batch live: hero offer statics, color and framing variants, winner-with-sale-wrapper cuts, catalog ads with sale tiles, founder to camera.
Black Friday peakFri Nov 27Budget 2 to 3x a normal day. No structural edits. Watch by the hour (tab 05).
Final hoursTue Nov 24Tue Nov 24Sun Nov 29, 5pm PT"Ends tonight" / "final hours" statics. Reused Mon Nov 30 evening and Tue Dec 1 as "extended, final day".
Cyber MondayWed Nov 25Wed Nov 25Mon Nov 30, 12am"Just got bigger" creative: GWP, bundle tier or added SKUs. Budget second peak; heaviest 5 to 9pm PT.
ExtensionTue Dec 124-hour extension ("we extended it"), then the offer comes down. Giving Tuesday angle if the brand has one.
Holiday giftingFri Nov 27Fri Nov 27Wed Dec 2Gift guide carousels, bundles, "arrives by Christmas" statics, gifting UGC. Lighter offer, AOV-led.
Order-by countdownSat Dec 5Mon Dec 7Thu Dec 10Statics with the literal date. Swap the date daily from Dec 14. Expedited shipping offer from Dec 18.
E-gift cardsSun Dec 13Tue Dec 15Fri Dec 18"Instant delivery" gift card statics. The only creative that keeps working through Dec 24.
Q5Mon Dec 21Mon Dec 21Sat Dec 26New year and self-gift angles, "spend your gift card", clearance grid. Fresh assets, not November leftovers.
House rule: the kit (final assets, copy, landing page) is approved five days before go-live and submitted to Meta three days before, so review never delays a launch. Your game plan turns this sheet into a per-ad window briefing schedule with ad counts by persona lane.
01.5

What last year looked like on Meta

Spoiler Golf's own holiday window from mid-October 2025 to mid-January 2026, as Meta reports it: the shape every date above is placed against, at a third of today's spend.

Oct 15 2025 to Jan 15 2026 (Meta)
$29,887
320 purchases at $93 · 3.21x
Cyber Five 2025
$2,220
20 purchases at $111 · 2.50x
Typical November day
2.6 purchases
Nov 1 to 26 average; $243 a day
Cyber Five vs a typical day
1.6x
4 purchases a day on $444 of spend
Q5 CPM
$16.33
vs $24.75 Dec 2 to 17
Offers in the window
1
"$50 off any Spoiler putter", Nov 26
01.6

Last year's holiday window on Meta, window by window

WindowSpendSpend / dayPurchasesPurchases / dayCPAROASCPMAdd to cart / LPVCart to purchase
Oct 15 to 31$2,843$167422.5$684.91$24.347.4%25%
Nov 1 to 26$6,331$243672.6$943.27$20.965.4%22%
Cyber Five, Nov 27 to Dec 1$2,220$444204.0$1112.50$26.728.4%17%
Dec 2 to 17$7,568$473774.8$982.86$24.757.1%18%
Dec 18 to 25$3,290$411334.1$1002.91$24.716.6%20%
Q5, Dec 26 to Jan 10$5,795$362573.6$1022.96$16.335.4%20%
Motion, 7-day click / 1-day engaged view, the account's setting. Tinted against the full-window CPA and ROAS. Purchases and revenue are Meta-attributed; Shopify was not connected.
  • The window built through December rather than peaking on Black Friday. Spend stepped from $167 a day in late October to $473 a day in Dec 2 to 17, and purchases per day followed (2.5 to 4.8). The Cyber Five was 1.6x a November day at $111, not the 3 to 5x the industry runs, because there was one offer static and no early access.
  • Efficiency held all the way through Q5. CPA sat between $68 and $102 in every window, and the Q5 CPM of $16.33 was the cheapest of the season. A funded Dec 26 to Jan 10 window is the most reliable lever on this calendar.
  • The one offer static is the best evidence for the whole plan. "$50 OFF" ran 3.76x inside the Cyber Five on $499 (7 purchases, a signal) and 2.11x on $2,834 over the window. It is on the swipe file below with the ads that ran alongside it.
01.7

What ran in the window last year

CreativeFormatLaunchedSpendPurchasesCPAROAS
Existing | Lead Edge Roll Explainervideo2026-01-25$11,134116$963.18
New Span | Dif. Pure. | riv lpvideo2025-09-03$6,65172$923.26
Flexible | Dif. Pure | home lpimage2025-05-28$3,24332$1012.95
$50 OFFimage2025-11-26$2,83422$1292.11
Best. Testimonial | roll dif | home lpimage2025-08-20$2,13529$743.94
Stupid Goodimage2025-10-13$1,17518$654.64
Rollvideo2024-08-19$84212$704.31
Best Putter 2025image2026-01-04$4559$516.27
Rotate Vid | Here | product lp | existingeffectivePost2025-07-15$4252$2131.23
Best Putterimage2026-01-04$2660-0.00
Motion, Oct 15 2025 to Jan 15 2026, top 10 creatives by spend. Tinted against the window CPA and ROAS. The Lead Edge Roll explainer carried a third of the spend at $96; the offer static is fourth.
Meta reports in Pacific at the account's 7-day click and 1-day engaged view setting; every figure on this page is Motion's read of that account. Shopify is not connected to Rosewater yet, so there is no order-level or hourly revenue view.
02  ·  The offer

The offer: what the market ran, the ladder, and the number to decide against margin

Shoppers now expect 25 to 30%+; the number is set against margin in October, and Spoiler Golf's hypotheses are at the end of this page.

Offers run to date
One
"$50 off any Spoiler putter", Nov 26 2025
That static
3.76x in the Cyber Five
7 purchases on $499; 2.11x on $2,834 over the window
Average order (Meta)
$310
on a $318 to $338 line: one putter per order
Golf hard goods, median depth
30%
"up to" median 50%; closeout retail sets the deep end
Premium putter brands naming a %
None
LAB, Scotty Cameron, Evnroll, Bettinardi, Odyssey: zero in the window
Offers at 25% or deeper
80%
of ~3,000 brand sale offers, 2024
  • 30% off is the floor of credibility, not the aggressive end. Four in five sale offers last year were 25% or deeper and the market average sat around 22 to 24%. Anything under 20% reads as a regular promo in a feed full of 30s.
  • Headline wide, discount narrow. "Up to 40% off" with hero SKUs at 25 to 30% and deeper cuts on slow inventory protects margin while the ad carries the big number. Dollar-off framing ("save $120") beats percent on high-AOV bundles.
  • Deeper discounts raise the ROAS you need, mechanically. On a $100 order with $40 of cost of delivery, contribution before ads is $60 and breakeven ROAS is 1.67. At 30% off the order is $70, contribution is $30 and breakeven ROAS is 2.33. The offer decision is a margin decision first and a conversion bet second.
  • Half the sale now comes from people you already have. New-customer share fell from 60% to 48% across 33,000 stores in 2025 and owned channels carried 42% of sales. The early-access window for the list is not a nicety; it is where the season is won or lost.
  • Hold depth until the moment. Early-November discounts averaged roughly 12% in 2025 against 25 to 31% in Cyber Week. A good-but-not-best Early Bird keeps early shoppers buying without spending the Black Friday number early.
  • Structure beats depth once you are past 25%. A flat lower price beat a tiered volume discount by 2x conversion and +125% revenue per visitor in one 800-order test; a five-offer Black Friday test found a 28% profit gap between the best and second-best offer. Test the mechanic in October, not the percentage in November.
02.1

The offer ladder

Each step is a little better than the last, Black Friday is the best of the year, and Cyber Monday adds a reason rather than a deeper cut. Percentages are the recommended defaults; your game plan sets the actual numbers against your margin.

01
Oct brand moment
Oct 5 to 26
15 to 20%
Sitewide, no code, or a product-drop price. Keeps CAC efficient before CPMs rise.
02
Early Bird
Nov 6 to 11
20 to 25%
Better than a normal promo, clearly short of Black Friday. Veterans Day tier or "beat the rush".
03
Early access
Nov 19 to 22
BF offer + gift
The list gets the Black Friday number first, plus first dibs or a small gift. Public sees a sign-up ad.
04
Black Friday
Nov 23 to 29
30% floor
Strongest sitewide offer of the year. "Up to" framing with SKU-level depth where margin needs it.
05
Cyber Monday
Nov 30 to Dec 1
Same + more
Same depth, plus GWP, a bundle tier or added SKUs. "Just got bigger" is the creative, not a deeper %.
06
Gifting and Q5
Dec 2 to Jan 10
15 to 20%
Bundles and free expedited shipping through cutoff; New Year sale or clearance at 20%+ in Q5.
02.2

What Spoiler Golf ran last year

The one offer as it appeared in the ad copy, and how the creative families performed in the window. The ads themselves are on the creative tab.

Offer line, quoted from the adLaunchedMomentMechanic
"UNWRAP THE PERFECT ROLL this holiday season! Get ready to shave strokes off your game with $50 Off any Spoiler putter."Wed Nov 26, 2025Cyber Five$ off, sitewide, code LETSROLL50
"Free shipping on U.S. mainland orders // 60 day Play and Learn guarantee"standingEvery dayFree shipping, trial
Meta ad copy from Motion and the site's announcement bar. 1 of 21 creatives in the window carried an offer.
Creative familySpendPurchasesCPAShare
Offer static ($50 off)$2,83422$1299%
Roll explainer and demo video$19,095202$9564%
Award and testimonial statics$4,64464$7316%
Product statics and carousel$3,31532$10411%
Motion, Oct 15 2025 to Jan 15 2026, grouped by family from the ad name. Tinted against the window CPA.
  • The offer static held its own against proven evergreen at a third of the CPA the account runs today. The $50-off static ran $129 a purchase over the window while the roll explainer ran $96 and the award statics $50 to $74; every one of them is under half of today's $231. The number was not the reason the window worked, but it did not hurt, and it was the only ad that gave a gift buyer a reason to act before Christmas.
  • A dollar figure fits a one-item basket. Almost every order is a single putter at $318 to $338, so "$50 off" is a 15% discount that reads as a real number, and "save $X" beats a percent on high-ticket single items in the offer research. The hypotheses below keep the dollar framing and test what goes around it.
02.3

What golf ran in the same window

Every ad these golf brands ran in Motion's library between Oct 15 2025 and Jan 15 2026 (1,583 ads across 14 brands), with the offer read from the copy. Ad libraries carry no spend, so this is what they bet on, not what worked. Golf Daddy is a training-aid retailer and runs 865 near-identical "52% off" ads; it is in the table for completeness and out of the reads.

BrandAds scannedWith an offerMedian depthDepth range"Up to" framingMechanics seenCodesExample line from the ad copy
Golf Daddy86564%52%52% to 67%0%% off (394), Price point (161)-"⚫ BIGGEST SALE: 52% OFF ⚫." 2025-11-25
TaylorMade Golf16614%30%15% to 60%54%% off (17), $ off (6), Price point (1)-"50% Off Select Accessories." 2025-11-17
Golf Avenue13723%30%30% to 50%0%% off (20), $ off (12), Price point (6)-"It’s finally 30% off." 2025-11-20
LAB Golf720%---none found--
Swag Golf655%--0%Free shipping (3)--
Callaway Golf Europe5448%50%15% to 60%62%% off (24), Tiered (2)-"Up to 40% off, before it’s gone." 2025-10-16
Titleist476%--0%Free shipping (2), $ off (1)-"This holiday season, give the gift of Titleist golf balls and now you can save $10 on Pro V1, Pro V1x or Pro V1x Left Dash golf balls in ..." 2025-11-24
Cobra Golf450%---none found--
Stitch Golf4095%50%30% to 50%61%% off (37), BOGO (1)ACETHESEASON, BESTOFFER"Shop Our Anniversary Sale Up To 50% Off." 2025-10-15
PXG323%30%30%100%% off (1)-"Limited time - Save up to 30% on select PXG Golf Clubs.." 2025-11-19
Golf Sub 70240%---none found--
SuperSpeed Golf Training System2070%38%35% to 40%100%% off (14)-"SuperSpeed Black Friday Sale Up To 40% OFF🔥." 2025-11-18
2nd Swing Golf1050%65%50% to 80%40%% off (4), Price point (1)-"Save up to 80% On Clubs, Bags, Apparel + More" 2025-11-10
Bettinardi Golf40%---none found--
Motion ad library, ads launched Oct 15 2025 to Jan 15 2026 unless marked; offers read from headline and primary text, so image-only offers are undercounted. Depth tinted against a 25% market floor.
  • The putter brands do not discount; the OEMs and retailers do. LAB Golf ran 72 holiday-window ads and named no percentage (it launched the OZ.1i instead); Scotty Cameron, Evnroll and Bettinardi ran no offer at all. TaylorMade ran "up to 20 to 40%" on select lines and "$100 off" the Qi35 family, Callaway "up to 50 to 60%" on outlet, Golf Avenue and 2nd Swing 30 to 50% and "$250 to $300 off" on used and prior-generation clubs. The deep numbers are inventory clearing, not new product.
  • The premium end gives away the service and the story, not the price. PXG's Black Friday ads led with free fittings; LAB's December was a product launch with GolfWRX and MyGolfSpy proof; Swag Golf ran a 12-day "Swagmas" drop calendar with no discount at all. A launch (the Ro) and a proof story are the category's accepted holiday moves for a premium brand.
  • The gift and order-by lanes are open. Titleist and TaylorMade sold "give the gift of" with $10 to $100 off boxed sets; not one ad in the corpus states a shipping cutoff, a guarantee or a trial. A putter brand that runs "order by Dec 17" and "60 days on the green" has those lanes to itself.
02.4

What industry leaders and category peers actually ran, across categories

Offers read from the copy of every ad these brands ran in the 2025 holiday window (Motion ad library). Median depth across the {len(meds)} brands with a percent offer in the window: {statistics.median(meds):.0f}%. Brands whose library did not reach back to November 2025 are marked; their rows are this year's sale creative.

BrandAds scannedWith an offerMedian depthDepth range"Up to" framingMechanics seenCodesExample line from the ad copy
Shutterfly58049%50%15% to 50%27%% off (228), Free shipping (137), Free gift (63)SHIPJOY, MYBOOKS"📸🎁 Add photos to ornaments, blankets & more & get up to 50% off + free shipping." 2025-11-03
Storyworth49160%--0%$ off (294)-"🎁 Order today, get $10 off & ship instantly via email." 2025-11-04
Ancestry41947%50%30% to 70%2%% off (98), Price point (93), $ off (5)-"Save up to 50% on your membership and start building your family tree today." 2025-10-21
Allbirds39253%50%30% to 60%50%% off (141), Free shipping (51), $ off (20)-"UP TO 50% OFF." 2025-12-12
Mixbook35028%50%40% to 55%56%% off (95), Free shipping (11), Free gift (3)SOCIAL40, MIX45"Save up to 50% + free shipping on all our photo books." 2025-11-20
Bombas34694%20%20% to 25%0%% off (324)COMFORT20, BOXING25"20% Off First Order With COMFORT20." 2025-10-15
PRO Compression34562%70%40% to 70%77%% off (184), Free gift (20), BOGO (15)HAPPYFEET, NURSE40"Up to 70% OFF premium compression socks + FREE bonuses." 2025-12-01
Stance30211%30%15% to 50%3%% off (33)BF30, BUTTER20"Extra 40% Off Sale." 2025-11-06
MyHeritage26342%15%15% to 30%0%Price point (98), % off (12)-"The Most Meaningful Gift You Can Give This Season - 15% Off !" 2025-11-12
Chatbooks26184%40%20% to 50%0%Free shipping (112), % off (98), Price point (79)MEMORIES20"Get 40% Off + Free Shipping." 2025-11-20
Goldbelly25718%20%20%0%% off (41), $ off (4)BITEWIDE20, BESTBELLY25"Get 20% off Giordano’s famed Chicago deep dish for a limited time, only on Goldbelly!🍕" 2025-10-31
Artifact Uprising22226%25%15% to 40%30%% off (56), Price point (1)GIFTEARLY, HAPPYMAIL"Up to 20% Off Sitewide." 2025-10-19
Aura Frames20654%22%20% to 25%0%$ off (110), Price point (7), % off (4)BLACKFRIDAY, HOLIDAY"Enjoy 25% Off With Code BLACKFRIDAY." 2025-11-27
Brooklinen18924%50%15% to 75%54%% off (43), $ off (3)-"20% Off Luxe Sateen Flash Sale." 2025-11-07
Jolie13343%20%20%0%% off (45), Price point (12)-"Enjoy 20% off the only clinically proven shower filter before we sell out again." 2025-11-11
Murray's Cheese1031%15%15%0%% off (1)-"15% Off High-Quality Cheese Gifts." 2025-11-06
VIM & VIGR9224%25%25%0%% off (11), Free shipping (11), BOGO (3)NEEDED"25% Off Sitewide | Vim & Vigr." 2025-10-15
Darn Tough Vermont Socks8417%--0%Free shipping (8), Free gift (6), Tiered (3)-"FREE Shipping + FREE Wrapping Paper $50+." 2025-11-27
iMemories7952%50%50%0%% off (41), Free shipping (1)SAVE50"Get 50% off today!" 2025-10-29
Daily Harvest6933%25%15% to 30%9%% off (23)BEASTPARTNER"Get 15% off when you spend $100+ with FB15." 2025-10-17
Magic Spoon Cereal6419%35%35% to 50%100%% off (12)-"Protein Treats Up To 35% Off." 2025-11-19
Omaha Steaks6157%50%50%0%Price point (27), % off (6), Free shipping (5)-"Get epic 50% OFF deals - PLUS an EXTRA 20% OFF select faves - on world-famous quality and flavor." 2025-10-20
Olipop4920%28%25% to 30%20%BOGO (5), % off (4), Price point (1)-"Now is the time to discover the hype: our refreshing, delicious soda is 30% off sitewide" 2025-11-21
Sockwell Socks2417%20%20% to 30%0%% off (4)-"20% Off Sitewide." 2025-11-29
Feetures 2026 ads2,00013%25%15% to 50%68%% off (264), Free shipping (4)AMANDA20, COREY20"Don’t forget to use code: ROBP for 15% off while shopping." 2024-06-12
HexClad 2026 ads1,00049%46%6% to 52%30%Free shipping (206), % off (174), $ off (155)-"Score Father's Day savings with HexClad's Fathers Day Sale and save up to 35% OFF the pans Dad will use for years to come 🔥" 2026-08-17
The Ridge 2026 ads1,0004%32%32% to 45%68%% off (37)-"Get up to 32% off the Ridge Ring." 2026-08-28
True Classic 2026 ads1,00018%60%20% to 73%41%% off (171), Price point (9), Tiered (1)-"20% Off Sitewide." 2026-07-03
Vuori 2026 ads1,0002%20%20%0%% off (14), Free shipping (2), Free gift (2)EMAILED"20% Off Your First Purchase with Email Signup." 2026-09-01
Jones Road Beauty 2026 ads1,0006%30%20% to 30%83%% off (54), Free gift (8), Tiered (1)-"Over 25% Off Our Hero Products." 2026-08-29
Dr. Squatch 2026 ads1,00038%45%20% to 60%24%% off (349), Free gift (159), Free shipping (103)-"LIMITED TIME SALE - 25% Off Sitewide + Free Soap +Free Shipping!" 2026-07-25
Hiya 2026 ads1,00058%50%50% to 60%0%% off (578), Price point (9), Free gift (7)MWM50, JESSB50"50% OFF + FREE Kids Sunscreen." 2026-05-29
Huel 2026 ads1,0001%10%10%0%% off (7)-"Subscribe and save 10%." 2026-08-21
Vessi 2026 ads1,00015%35%35% to 70%94%% off (140), $ off (5), Free gift (1)-"Last Chance: Up to 40% Off." 2026-07-05
Hismile 2026 ads1,00017%--0%Free gift (87), BOGO (41), Price point (32)-"BUY 2 GET 1 FREE 🙈" 2026-08-10
Caraway 2026 ads1,0008%10%10%0%Free shipping (62), % off (17)NOPFAS10"Use Code NOPFAS10 for 10% Off Your First Order." 2026-05-29
Sundays 2026 ads99992%30%30% to 50%0%% off (917)GNOCCHI30, STEELE30"Try it with 30% off your first order.." 2026-07-10
Cozy Earth 2026 ads9995%25%25% to 50%94%% off (50)-"Enjoy 20% off sitewide and 25% off bundles for a limited time." 2026-06-23
Ruggable 2026 ads99425%30%25% to 40%99%% off (243), Free shipping (1)-"SUMMER SAVINGS | UP TO 25% OFF." 2026-07-07
Lume Deodorant 2026 ads99114%26%25% to 30%58%% off (80), Free shipping (57), Free gift (37)-"Stock up for summer and save up to 25% sitewide!" 2026-05-22
The Farmer's Dog 2026 ads24197%50%50%0%% off (234), Price point (30)-"Get 50% off your first box." 2026-06-22
Motion ad library, ads launched Oct 15 2025 to Jan 15 2026 unless marked; offers read from headline and primary text, so image-only offers are undercounted. Depth tinted against a 25% market floor.
  • The visible market is 20 to 30% with a code, then "up to" on top. Bombas 20 to 25% all season, Stance 30%, Vim and Vigr 25% plus BOGO, Ruggable 30%, Sundays 30%, Jolie 20% with a price floor; Allbirds, Brooklinen, HexClad and PRO Compression get to 50 to 70% only with "up to" or on clearance and bundles.
  • Gifting categories sell the date and the mechanic, not the percent. Storyworth ran $10 to $15 off with instant e-delivery in 294 ads and never a percent; Aura Frames ran dollar-off with a BLACKFRIDAY code; Omaha Steaks led with "order now to guarantee delivery before Christmas".
  • Free shipping and a free gift are the second layer everywhere. Shutterfly put free shipping in almost half its offer ads, Chatbooks in 92%, Dr. Squatch paired a free gift with 45% in a third of its sale ads. The number gets attention; the layer closes.
02.5

Choosing the mechanic

Sitewide percent, no code

The default for Black Friday. Simplest to advertise, lowest checkout friction ("no code needed" converts). 28% of tracked offers in 2024.

  • Best when: the catalog is broad and margin is even
  • Watch: it discounts the products that would have sold anyway

"Up to X%" with SKU tiers

Headline the deepest tier, run hero SKUs at 25 to 30%, slow inventory at 40 to 60%. Select-SKU offers grew from 16% to 22% of the market in a year.

  • Best when: margin varies by SKU or inventory is uneven
  • Watch: the landing page must show the real prices fast

Dollar off on bundles

"Save $120" on a $300+ bundle outperforms a percent. One cookware brand runs "save $300+" to "save $1,000+" instead of a sitewide cut.

  • Best when: AOV is above ~$100 and bundles exist
  • Watch: needs a bundle page that does the math for the shopper

Buy more, save more / BOGO

Operators report $20 to $30 AOV lift at better margin than a flat percent. One sock brand ran 30% plus buy 3 get 1 last year.

  • Best when: consumables and multi-packs
  • Watch: keep the tiers to three; a flat price beat a 3-tier ladder 2x in one test

Gift with purchase

Perceived value high, cost of goods low. Reserve it for early access and Cyber Monday so it is the reason to come back.

  • Best when: you have a low-COGS hero add-on
  • Watch: the gift must be shown in the ad, not just named

Early-access exclusive

A deeper or earlier number for the list (one documented example: 35% early vs 25% public). Pulls sales forward and builds day-one momentum without discounting the public deeper.

  • Best when: the list is 40%+ of revenue
  • Watch: keep the public offer credible on its own
Do not change the offer mid-week. There is no controlled evidence that escalating depth on Cyber Monday beats holding one offer, and there is clear evidence that demand returns on Monday on its own (Cyber Monday online spend was 21% larger than Black Friday in 2025). Add a reason (gift, bundle, added SKUs), keep the number. Mystery-gift mechanics rarely drive volume; skip them.
Do model the offer at the new margin before you approve it. Your game plan carries a breakeven line: AOV, cost of delivery, contribution at the proposed discount, and the ROAS the sale has to clear. Approve the offer against that line, not against last year's percentage.
02.6

Hypotheses for Spoiler Golf to test, with the evidence behind each

Not a prescription. Each is a testable offer, what the data says for and against it, and how to test it before the window. None of them sets a depth; that is set against margin.

H1: A dollar figure, not a percent, and it stays a real number

For: the only offer the account has run was "$50 off" and it worked (3.76x in the Cyber Five on a small read, 2.11x over the window); almost every order is one putter, so a dollar saving reads as the actual discount rather than arithmetic; premium putter brands name no percentage, and a percent puts a $328 putter in the closeout retailers' conversation. Against: $50 is 15% on a $328 line and shoppers arrive expecting 25 to 30%+; a deeper dollar figure needs the margin line first. Test: the breakeven grid on this tab with Dan's cost of goods, then "$50 off" vs the deeper figure as early-access statics, Nov 20 to 22.

H2: The 60 Day Play & Learn Guarantee as the whole offer

For: it already exists, it costs nothing until it works, and it answers the objection a $328 putter from an unfamiliar brand creates; no putter brand in the corpus advertises a trial. Against: returns, and a support load in the busiest month. Test: October (Oct 12 to 25) as a straight pair against the same creative without it, judged on add-to-cart and cart-to-purchase, not click rate.

H3: Something in the box for Cyber Monday, not money off the price

For: the list sees Black Friday and Cyber Monday three days apart, and a repeated number reads as noise; a headcover or a premium grip raises perceived value without moving the price; one real gift-with-purchase ad exists in the golf corpus. Against: it needs a physical add-on with stock ordered now for November, and the catalog has none. Test: order the add-on in October; run GWP vs the Black Friday number alone on Nov 30 only.

H4: The Ro launch is the October moment, at full price

For: LAB's holiday season was a product launch with third-party proof, not a discount, and it is the most-copied premium move in the category; the Ro is on pre-order and ships the first week of October, before CPMs climb; a launch keeps the Black Friday number the year's first and best. Against: a launch at full price three weeks before a sale can train buyers to wait. Test: the 11-asset Ro kit (approved Oct 9, live Oct 14) with no number, measured on new-to-brand purchases and add-to-cart against the OG evergreen.

Last year Spoiler Golf ran one "$50 off any Spoiler putter" static from Nov 26, on top of standing free shipping and the 60-day guarantee. The hypotheses above start from that, then borrow the moves the premium end of the category is using instead of a percent.
03  ·  Creative

Creative: offer-first statics at volume, submitted before November 20

What performs in the sale window, the 18-asset shot list, and the messaging for each moment.

Offer-only hooks, hit rate
9.3%
the #1 hook family (550k creatives, Sep 25 to Jan 26)
Text-only statics, hit rate
11.6%
product image + text 8.8%, UGC 7.6%, high-production 7.0%
Ads that become winners
~5%
20 launches ≈ 1 to 1.6 winners; 50 ≈ 2.5 to 4
Top-quartile launch pace
2 to 3x
their tier average (Motion benchmarks)
Reels CPM vs Feed
30 to 40% lower
BFCM 2025 (Triple Whale)
Evergreen share to keep live
60 to 70%
of spend, even in the sale window
Launched in August
54 ad IDs
33 distinct creatives, first full month after the rebuild
September through the 22nd
24 launched
against a plan of 60; October model calls for 85
Cheapest purchases since June
$126 / $151 / $165
Old School award static / testimonial static / "Stupid Good"
Last year's window
$93 CPA
roll explainer $96, award statics $50 to $74, $50-off static $129
November sale batches
17 assets banked in October
8 early access + 9 Black Friday in the CDM; this plan adds the other windows
Sale batch submitted by
Fri Nov 20
72 hours before the Monday go-live
The sale creative thesis: many simple statics, one big number, the biggest sale of the year said plainly, wrapped around the evergreen winners that already work. Volume and variety, not polish.
  • Offer-first is the best-performing hook class in the holiday window, not the lazy one. Across 550,000 Meta creatives from September to January, "offer only" hooks hit at 9.3% against 6.2% for storytelling, and text-only or product-plus-text statics out-hit UGC and high-production video. The number is the hook.
  • Our own accounts said the same thing last year. A plant-based cheese brand's offer statics ran 3.44x against 2.95x for high-production video in the Labor Day sale, with urgency hooks at 3.81x. A sock brand's "Final Hours, 25% off ends tonight" static became the top spender and top ROAS almost immediately. A memory-digitizing brand's "BF 70% off, large text" image returned 6.34x on $35.6K in Cyber Week.
  • Volume is the lever. Roughly 5% of ads become winners, so a sale that needs three or four reliable winners needs 40 to 60 launches, not eight. Top-quartile advertisers ship two to three times the creative of their tier average.
  • Wrap the winners, do not replace them. Duplicate the top three to five evergreen ads with a sale banner and end card. They carry the proven hook and the offer at once, and they keep the evergreen 60 to 70% of spend working through the window.
  • Video earns its place on reach, statics on hit rate. Reels CPMs ran 30 to 40% below Feed during BFCM 2025. The mix is statics-heavy for the offer, with founder-to-camera, lo-fi screen records and UGC-with-offer-overlay Reels for cheap reach. GIFs out-earned offer statics on a sock account (2.61x vs 1.79x) in September; keep a GIF cut of every hero static.
  • Andromeda rewards distinct assets. Vary background, color, layout and format across the batch so no two ads look alike. Do not spend the batch on copy tests over the same image; make every asset visually different.
03.1

What Spoiler Golf's own numbers say

  • The account has run at $93 per purchase before, at a third of today's spend. Oct 15 2025 to Jan 15 2026: $29,887 of Meta spend, 320 purchases, 3.21x, $93 CPA, on $250 to $470 a day. Jun 1 to Sep 23 2026: $66,899, 290 purchases, 1.34x, $231 CPA on roughly $600 a day, with CPMs up from $21.56 to $34.41 in September. The Q4 job is to run today's scale at last year's efficiency, and the offer is the lever the account has not pulled yet.
  • Two offer-era creatives are already the cheapest purchases in the account. "Stupid Good" (a plain claim static) is the top spender since June at $11,232, 68 purchases and $165 CPA, and "Best Putter, Old School" runs $126 on $2,767. Both are simple statics on a proven hook, exactly what the sale shot list wraps a number around.
  • The one offer the account has ever run worked. A "$50 OFF any Spoiler putter" static launched Nov 26 2025 and took 22 purchases on $2,834 at 2.11x over the window; in the Cyber Five itself it ran 3.76x on $499 (7 purchases, so a signal, not a read). The gifting static launched Sep 11 this year ($2,028, 6 purchases, $338 CPA) shows the gift audience needs an offer, not just a gift angle.
  • August proved the volume is reachable. 54 ad IDs (33 distinct creatives) went live in August, the first full month after the rebuild; September planned 60 and landed 24 through the 22nd. The October model calls for 85 with 17 of them banked for November, so the Black Friday batch is a scheduling job if October holds.
03.2

The sale shot list: 18 assets, every brand, every sale

One-line briefs. Each hero static ships in 4:5 and 9:16 with a GIF cut. Quantities are for one sale moment; the November batch repeats the list for early access, Black Friday and Cyber Monday with the copy swapped.

01Hero offer static
Product on brand color, the number at 40% of the canvas, "biggest sale of the year", nothing else.
x4 color variants
02Offer-framing pack
Same layout, three framings: "30% off", "save $45", "lowest price of the year".
x3
03Text-only "letter" ad
Plain typographic statement of the offer on a flat ground. Highest hit-rate format in the dataset.
x2
04Was / now anchor
Struck-through price beside sale price, one hero SKU.
x3 SKUs
05Best-seller grid
4 to 6 top SKUs tiled with per-product prices; the scan-for-your-item asset.
x2
06Winner + sale wrapper
Top evergreen ads re-exported with a sale banner and end card.
x3 to 5
07Founder to camera, 15s
Why the sale exists, what is discounted, when it ends. Phone, no set.
x1 to 2
08Lo-fi screen record
Thumb scrolling the sale collection, prices visible, ambient audio.
x2
09UGC + offer overlay Reel
Existing creator clip, sale bug burned into the top third, 9:16.
x3
10Catalog with sale tiles
Advantage+ catalog frames carrying the discount badge; the retargeting workhorse inside the consolidated structure.
x1 set
11Gift-guide carousel
"For her / him / kids / under $50", one card each, price on every card.
x2
12Bundle / stock-up static
"Buy 3, save 45%" with the physical bundle shot. Built for AOV.
x2
13Early-access static
"Our list shops first. 24 hours early." To list and site visitors only, Nov 19 to 22.
x2
14Teaser Reel
Product in shadow, date stamp, no discount revealed. Runs Nov 9 to 19 to build the pool.
x2
15Social-proof static
A review quote at scale, star rating, sale badge in the corner.
x2
16Low-stock warning
"3 of 6 colors gone", updated while the ads run. Only if literally true.
x1
17Sale ends tonight
Countdown-styled final-hours static, deployed from 5pm PT on the last day; reused as "extended, final day".
x3
18Order by [date]
The shipping cutoff as the whole ad; the date swaps daily from Dec 14. Then "instant delivery" e-gift card.
x3 + 1
03.3

Spoiler Golf's sale shot list

The master 18-asset list (hero offer, framing pack, text-only, was/now, best-seller grid, winner wrappers, founder, screen record, UGC overlay, catalog frames, gift guide, bundle, early access, teaser, social proof, low stock, final hours, order-by) plus the four assets only Spoiler Golf can make.

19The roll, with the offer on it
The 2.3 second roll demo re-exported with a sale end card and the number. The highest-converting asset in the account carrying the offer.
20Award static with a reason to act
The Best Putter 2025 statics generate the most carts and close the worst. Same hook, same credential, an offer in the last frame.
21Sixty days, on the green
The 60 Day Play & Learn Guarantee as the whole ad, shot on a real green. Nobody in the category advertises a trial.
22Order by, so it is under the tree
The literal ground-shipping date as the entire image. Zero ads in the golf corpus do this.
03.4

Messaging by moment

Teaser (Nov 9 to 19)

  • "It's coming." Date, product, no number
  • "The list shops first": sign-up as the CTA
  • Gift guides with prices, no discount yet

Early access (Nov 19 to 22)

  • "You're in early": the exact offer, 24 to 72 hours before public
  • "First dibs on sizes and colors"
  • A small gift for shopping early

Black Friday (Nov 23 to 29)

  • "Biggest sale of the year", "lowest price of the year", said in the first frame
  • Was/now anchors on hero SKUs
  • "No code needed", "free shipping on everything"

Cyber Monday (Nov 30 to Dec 1)

  • "The sale just got bigger": gift, bundle tier, added SKUs
  • "Ends tonight" from 5pm PT Monday
  • "We extended it, final day" Tuesday

Gifting (Dec 2 to 16)

  • "For the [person] who..." recipient framing
  • "Arrives by Christmas" while true
  • Bundles and "stock up" for consumables

Cutoff and Q5 (Dec 10 to Jan 10)

  • "Order by Dec 17" as the headline, then expedited
  • "Instant delivery" e-gift cards from Dec 18
  • "New year, treat yourself", "spend your gift card", clearance
Structure notes. The sale runs inside the consolidated campaign (evergreen plus a sale ad set or a sale CBO twin with the same optimization), never as a standalone retargeting campaign; the consolidated structure re-serves cart and checkout audiences on its own, so the "closing" job is done with creative (proof, objection handling, final hours) that reaches them automatically. No targeting, optimization or creative edits inside live ad sets from Nov 25 through Dec 1; budget moves are the only lever, in steps of roughly 20% and not more than once a day. Every ad is submitted at least 72 hours before its go-live date.
03.5

What has worked for Spoiler Golf, this year and last

Top creatives by spend, June 1 to September 23, with the funnel step each one moves. Last year's window is on the calendar tab.

CreativeFormatLaunchedMessaging angle (Motion)SpendPurchasesCPAAdd to cart / LPVCart to purchase
Stupid Good - Copyimage2025-10-13Better Ball Roll$11,23268$1653.4%20%
OG Stealth Plain White - Copyimage2026-03-25Lead Edge Roll$8,19431$2642.1%14%
Existing | Lead Edge Roll Explainervideo2026-01-25Improve Stroke Mechanics$7,60027$2812.1%17%
Best Putter 3 - Copyimage2026-02-24Best Putter$7,41928$2653.7%12%
Best. Testimonial | Low High - Copyimage2025-08-20Best Putter$4,69531$1514.6%18%
Rollvideo2024-08-19Better Ball Roll$4,11619$2175.7%23%
Best Putter 2025 - Copyimage2026-01-04Best Putter$2,81712$2353.8%21%
Best Putter - Old School - Copyimage2026-01-04Best Putter$2,76722$1263.7%26%
09/11/2026_STATIC-13 - He Already Has Everything Golf_HPimage2026-09-11Other$2,0286$3383.2%13%
Existing | Lead Edge Roll Explainer - Copyvideo2026-08-23Improve Stroke Mechanics$1,8025$3601.6%17%
Motion, Jun 1 to Sep 23, 2026, top 10 creatives by spend. Tinted against the period CPA ($231). The plain claim static ("Stupid Good") and the roll demo close at 20 to 23% of carts; the Best Putter 3 award static gets carts (3.7%) and closes at 12%, the Old School version at 26%.
04  ·  Landing pages and CRO

Landing pages: the 12 fixes before the November 6 freeze, and a gift guide built from your order histogram

Conversion rate more than doubles in Cyber Week but abandonment stays at 71%; the page work is what turns the extra traffic into orders.

Site conversion rate, BFCM week
+144%
vs October baseline; Black Friday itself +186% (Global-e)
Cart abandonment on Black Friday
70.9%
vs 71.7% on a normal day: traffic doubles, friction does not forgive
Mobile share of Cyber Week orders
70%
desktop converts 74% higher (Salesforce, Contentsquare)
0.1s faster load
+8.4% CVR
and +9.2% AOV in retail (Deloitte/Google, 30M sessions)
Shop Pay share of BFCM orders
32%
Shop Pay sales +39% YoY (Shopify)
Cyber Monday BNPL
$1.03B
79% of it on mobile (Adobe)
  • The sale page is a landing page, not the homepage with a banner. A dedicated sale hub plus one advertorial or listicle per top offer, each pre-rendered and scoring 90+ on mobile PageSpeed. Content pages take cheaper clicks than product grids for cold traffic, and message match between the ad and the first screen is the single biggest lever.
  • Show the all-in price and the delivery date on the page, not at step three. Four of the six biggest abandonment causes are page problems: extra costs (40%), delivery too slow (20%), forced account creation (18%), checkout too long (17%). The offer, shipping threshold and arrival date all belong above the fold.
  • Real deadlines only. A verifiable order-by deadline on the product page lifted revenue 27% in a controlled test. There is no credible evidence for resetting countdown timers, and they carry compliance risk. Timers show the sale end and the shipping cutoff, nothing else.
  • The discount plumbing is the most common launch-night failure. Shopify combines product, order and shipping discounts only when each is configured to combine; a store holds at most 25 automatic discounts and a customer can stack up to five codes plus one shipping code. Sitewide plus free shipping plus a code is tested end to end twice: once at build, once the week before.
  • Freeze the structure, keep swapping the content. Theme, apps and checkout are locked from Friday Nov 6. After that only copy, imagery, offers and announcement bars change. Shopify itself moves every architectural change months ahead of the window rather than relying on a late freeze.
  • Q5 pages are built in November. Gift-card redemption page, exchange-first returns page and a New Year offer page are scheduled for Dec 26, when CPMs are at their lowest and 17% of holiday sales are heading back as returns.
04.1

The 12 fixes, in order, with the week they happen

#FixWindowDetail
01Mobile PageSpeed 90+ on every page paid traffic touchesSep 14 to 27Remove dead apps and scripts, compress hero media. 0.1s is worth more than any offer tweak.
02Sale hub page + one advertorial or listicle per hero offerSep 21 to Oct 16Offer at the top, prices visible, sticky add-to-cart, shipping threshold and arrival date in the first screen. Per-persona variants where the account already runs listicles.
03Free-shipping threshold testSep 21 to Oct 18Set between AOV and AOV+20%, judge on profit per visitor. Needs 2 to 4 weeks.
04Offer mechanic testOct 5 to Nov 1Three to five candidate offers (percent, dollar, GWP, threshold) on profit per visitor, to list and direct traffic. The winner becomes the Black Friday mechanic.
05Discount combinations configured and testedOct 26 to 30, retest Nov 16Sitewide + free shipping + early-access code, with the automatic-discount cap and combination rules checked.
06Top-six abandonment fixes on the landing pagesOct 5 to 23All-in price, delivery date, guest checkout, short form, trust marks, visible returns policy.
07Cart drawer: upsell placement and threshold barOct 12 to 30A bottom-of-cart carousel returned +12.5% revenue per visitor where the same offer styled inline returned -7%. Placement, not just offer.
08Shop Pay, Shop Pay Installments and one more BNPL rail on PDP and cartOct 19 to 23A third of BFCM orders use Shop Pay; BNPL is a mobile-cart feature and belongs on the product page.
09Sticky offer bar, sticky mobile add-to-cart, true-deadline countdownsOct 26 to Nov 6Countdown only on the sale end and the ship cutoff.
10Gift guide and "gifts under $X" collections; cutoff calendar in bar, PDP, checkout, emailNov 2 to 1394% of holiday shoppers call availability critical; 42% say free shipping decides.
11Code freeze: theme, apps, checkout lockedFri Nov 6Load test before the freeze. Content only after it.
12Q5 assets pre-built: gift-card page, exchange-first returns page, New Year offer pageNov 9 to 20Scheduled for Dec 26.
04.2

Holiday gift guide pages: price tiers set from your own order histogram

A gift guide is the one page a holiday shopper reaches with a budget instead of a product in mind. Build it as price tiers, and set the tiers from the clusters in your own order-value histogram rather than from round numbers.

  • Gift shoppers browse by budget. 61% of holiday shoppers say categories like "gifts under $50" or "gifts for dad" help them shop, and gift cards are the most requested gift (53%): the buyer often knows the number before the product. A guide organised by price tier meets that shopper; a guide organised by product line makes them do the math.
  • The tiers come from your histogram, not from a template. Pull every order from last year's gifting window (Nov 20 to Dec 16), plot order value in $10 to $20 buckets, and look for the clusters. Each cluster is a group of people who already spend that amount; a tier ceiling set just above a cluster puts the guide where they are, and the next tier up becomes a visible, reachable step. That step is the AOV lever for the whole season.
  • Each tier is a real collection, not a filter. Six to twelve products or bundles per tier, price on every tile, the bundle tile doing the math ("three gifts, save $24"), gift note and gift wrap in the cart, and the ship-by date on the page. The tier just above your biggest cluster gets the hero bundle and the most creative.
  • Ads and emails point at a tier, not at the guide. A "gifts under $50" ad lands on the under-$50 collection, in the ad's words, with the same products in the first screen. Message match is worth more here than anywhere else on the site because the buyer is shopping for someone else and will not dig.
Step 1
Pull the histogram
Every order from Nov 20 to Dec 16 last year (Shopify order export or Supermetrics), order total by $10 to $20 bucket, share of orders per bucket. Strip add-on and $0 orders.
Step 2
Find the clusters
Usually two to four: a single-item cluster, the core-gift cluster where most orders land, a bundle or set cluster one step up, and a long tail of big baskets.
Step 3
Set the tiers
Three or four tiers with ceilings just above each cluster ("Under $40", "$40 to $75", "$75 to $120", "$120+"). Round to the numbers people search for; keep the free-shipping threshold inside the second tier.
Step 4
Build the collections
One collection per tier with 6 to 12 SKUs or bundles, a hero bundle in the tier above the mode, gift note and ship-by date on the page, and one ad plus one email per tier in the gifting window.
The guide is live before the early-access window (Nov 19), not on December 1. Gift traffic starts with the first "gifts under" searches in mid-November and peaks the week of December 7; a guide published after Cyber Monday misses the first half of it. Your game plan shows the histogram and the proposed tiers built from your own orders.
04.3

Spoiler Golf's gift tiers, and why the histogram is a single spike

The gift-guide method sets price tiers from the clusters in the order-value histogram. Shopify is not connected, so the histogram cannot be drawn yet, but the catalog already says what it would show: three putters between $318 and $338 (Meta average order $310), so every tier but one is empty.

TierWhat sits in it todayWhat would have to exist
Under $100NothingA gift card, a headcover, a grip, a ball marker
$100 to $250NothingA pre-rolled putter (sold about twice a year today), or an accessory bundle
$250 to $350Riv Blade $318, OG $328 to $338, Ro mallet $338The whole catalog
$350+NothingA putter plus headcover bundle, or a blade-and-mallet pair
Catalog from spoilergolf.com on Sep 24, 2026. The Ro center-shafted mallet is on pre-order at $338. One decision (a gift card plus one accessory) fills the under-$100 tier, gives the Cyber Monday gift-with-purchase something to give, and gives the bundle tier a second item.
Once Shopify is connected this block becomes the order histogram (every order from the gifting window, $10 to $20 buckets) with the tiers drawn on it, the same view the other game plans carry.
04.4

What the sale landing page must contain

First screen

  • The offer in the ad's words (message match)
  • Hero product with was/now price
  • Free-shipping threshold and "arrives by" date
  • Sticky bar: offer + countdown to the real end

Body

  • Best sellers with per-product sale prices
  • Bundles that do the math ("save $120")
  • Reviews with numbers, not adjectives
  • Gift guide blocks by recipient during December

Cart and checkout

  • Auto-applied discount, no code to type
  • Threshold progress bar
  • Shop Pay + BNPL visible before checkout
  • Delivery date at the cart, not only at shipping step

December additions

  • Order-by banner with the date
  • Gift note / gift wrap option
  • E-gift card tile after ground cutoff
  • Exchange-first returns link
What not to test in the window. Cyber Week traffic is deal-seeking and returning-heavy, so structural A/B results from those days do not generalise. Run the offer test before Nov 23 with profit tracking; run nothing structural from Nov 23 to Dec 2.
04.5

Pages worth copying: 13 holiday pages from last season

Real holiday pages from last season, captured as they ran: sale takeovers, gift guides by price tier, spend ladders and food-gifting collections. Click any one to open the full page. The "copy this" line is the brief for your page build. Your category peers are listed first.

Bombas · Black Friday homepageOpen full page
Black Friday homepage
Bombas: One number, everything, two buttons
Copy this: "The Black Friday Sale, 25% off everything" is the hero with a Shop Women / Shop Men button under it; the category tiles above and the giving line ("one purchased = one donated") stay. Nothing on the first screen competes with the number.
Allbirds · Black Friday homepageOpen full page
Black Friday homepage
Allbirds: "Up to 50% off everything" with shop-by-sale tiles
Copy this: The bar carries the exclusions link, the hero carries the number, and four tiles under it (sneaker sale, slip-on sale, all-weather sale) split the sale by category so cold traffic lands one tap from a filtered grid. "Best deals of the year" as the second screen.
Caraway · Cyber Monday homepage with a spend ladderOpen full page
Cyber Monday homepage with a spend ladder
Caraway: Countdown in the bar, "unlock your first discount" ladder in the hero
Copy this: A real end time in the announcement bar ("Cyber Monday ends soon") and a spend-threshold ladder in the first screen (spend more, save 15% to 25%, free bar set at the top). The ladder is the AOV lever made visible; "Gift Big, Save Big" is the next block.
Storyworth · Holiday sale bar with an end dateOpen full page
Holiday sale bar with an end date
Storyworth: "Holiday sale: $15 off through Dec 31" plus press proof
Copy this: The bar carries a dollar amount and a date, the hero carries the emotional line and the was/now price ("Buy now for $99 $84"), and the New York Times 2025 Gift Guide badge plus the press strip do the trust work. A subscription gift sold like a product.
Brooklinen · Black Friday homepageOpen full page
Black Friday homepage
Brooklinen: "Biggest sale of the year just got bigger"
Copy this: 25% off sitewide in the bar with the terms link, the escalation line in the hero, then "Shop by category" tiles with Bundle Savings and Gifts as their own tiles. The bundle tile is the step above the mode, one tap from the hero.
Aura Frames · Black Friday homepageOpen full page
Black Friday homepage
Aura Frames: "Save up to 20%", then "our lowest prices all year" with $-off badges
Copy this: The bar carries the number and the deadline, the product row carries a "$10 off / $40 off / $60 off" badge on each tile with the was/now price. Dollar-off on the tile beats a percent for a $139 to $199 product; the memory-gift page that competes with digitizing kits for the same buyer.
Olipop · Black Friday homepageOpen full page
Black Friday homepage
Olipop: "Unwrap Black Friday deals": 30% off sitewide in the brand's own design
Copy this: The sale keeps the brand look (the "30% off sitewide" sticker, the product illustrations) and puts the number in the bar and the hero; the second block sells the loyalty program to the same traffic. One offer, one button.
Memory-digitizing brand · homepage, Black Friday 2025Open full page
Own homepage, Black Friday 2025
A memory-digitizing brand: "The Black Friday Event: 70% off sale" with four kits and was/now prices
Copy this: The reference point for the 2026 kit page: the number in the hero, "Best Deal of the Year" badge, press strip, then the four kits (Starter, Family, Closet, Trunk) with was/now prices and the item counts. In 2026 the order-by and back-by dates go on this screen too.
Sock brand · homepage, Black Friday 2025Open full page
Own homepage, Black Friday 2025
A sock brand: "Black Friday Sale: 30% off sitewide | buy 3, get 1 free | up to 60% off final sale"
Copy this: The reference point for the 2026 sale hub: the three offers stacked in one banner with a Shop All button, then the evergreen hero. In 2026 the number moves into the hero in the ad's words, with the pack doing the math and the free-shipping threshold and arrival date in the first screen.
Uncommon Goods · Gift guide by price tierOpen full page
Gift guide by price tier
Uncommon Goods: "Unique gifts under $50" with under $50 / $100 / $150 pills
Copy this: The clearest version of the price-tier page: the budget is the page title, the three tiers are pills at the top, every tile shows the price and the review count, and "in stock and ready to ship" is a filter. Built for the buyer who arrives with a number.
Murray's Cheese · Gift guide with a spend ladderOpen full page
Gift guide with a spend ladder
Murray's Cheese: "The Gift Guide" plus 10% off $100, 15% off $150, 20% off $250
Copy this: The gift guide opens with a curated-boxes hero, then a Thanksgiving sale that is a spend ladder with a code per tier (TURKEY10 / 15 / 20), then recipient rows ("for the world traveler"). Tiers as the offer and as the navigation on one page.
Murray's Cheese · Food gifting collectionOpen full page
Food gifting collection
Murray's Cheese: Clubs and boxes with the price on every tile
Copy this: "Exceptional food makes the best gift" as the intro, then clubs (from $65 a month) and boxes ($40 to $95) in one grid with refine-by filters. The price-on-tile grid is what a "gifts under $X" ad should land on.
Aura Frames · Gifting landing pageOpen full page
Gifting landing page
Aura Frames: "The easiest gift of the season", then "Step 1: select your frame"
Copy this: A gifting page that removes the choice problem: one emotional headline, then a numbered flow (pick the frame, with was/now prices) so a gift buyer who does not know the product can finish in two steps. The bar carries "up to $60 off".
04.6

The pages

The sale page is the product page with the offer in the first screen

Three putters, one price line: the sale hub is the OG page (and the Ro page once it ships) with the number, the was/now price, free shipping and the 60-day guarantee above the fold, and a sticky bar with the real end date.

Proof hooks land on a comparison page that does not exist yet

The category runs fitting and review as its hooks (47 fitting ads, zero on roll or skid). A "roll vs skid" or "blade or mallet, decided for you" page gives the award and review statics somewhere to close; today they land on the homepage and close at 12.5% cart-to-purchase.

A gift tier page needs something under $300

The catalog is three putters between $318 and $338 and the "He Already Has Everything" static runs $338 CPA. A gift card and one accessory (headcover, grip, ball marker) turn the gift guide from one tile into three, and give the Cyber Monday gift-with-purchase something to give.

Shopify and GA4 access is the cheapest fix on the list

Every cart and page number here is inferred from Meta (landing page views, add to cart, purchases). One invite gives the hourly sale pacer, the order histogram and the real cart-to-purchase rate before the window.

04.7

The site checklist, with dates

05  ·  Day-of pacing

Day-of pacing: Black Friday peaks in the morning, Cyber Monday in the evening

How volume moves through each day of the Cyber Five, and how Spoiler Golf's own hours compare.

Black Friday vs a normal day
3 to 5x
revenue; Saturday and Sunday about 2x
Thu to Fri spend step
+35%
weekend -18%, Cyber Monday +5% (median, Northbeam)
Black Friday peak hour
7 to 10am PT
industry curve; hot all day, back to Thursday levels ~9pm
Cyber Monday peak hour
5 to 8pm PT
just shy of Friday's peak, in the evening
Cyber Monday CPM 2024
$17.70
the most expensive Meta day of the year (BF $16.85)
Pre-Thanksgiving ad spend
65%
of the four-day weekend's spend was spent Nov 24 to 27 (Triple Whale)
05.1

The industry hourly shape, converted to Pacific

Aggregate hourly storefront volume across a large set of Shopify stores over BFCM 2024, digitised from the published charts and shifted from Mountain to Pacific time. Use it as the default curve; your game plan overlays your own 2025 hours, which sometimes disagree.

Hourly storefront volume, BFCM 2024, indexed (Pacific time)
Approximate values read from published charts; shape, not absolute levels. Friday total was 1.6x Thursday; Monday 1.5x Sunday; Tuesday about half of Monday.
0557511150167252230012am2am4am6am8am10am12pm2pm4pm6pm8pm10pm
ThanksgivingBlack FridaySaturdaySundayCyber MondayTuesday
  • Thanksgiving starts warm and bumps at dinner. Volume climbs from 4am PT, plateaus 8am to 1pm, then jumps around 5pm PT as tables clear. The Thursday peak is only about 40% of Friday's.
  • Black Friday is a morning race that stays hot all day. By 5am PT Friday is already at Thursday's peak; the peak lands 7 to 10am PT and the day trends down slowly, returning to Thursday levels around 9pm. Budget has to be loaded before people wake up, not at noon.
  • Saturday and Sunday peak about half of Friday. Saturday peaks 6am to 1pm PT and fades faster; Sunday peaks slightly later, 8am to 2pm PT.
  • Cyber Monday is an evening race. Monday runs 30 to 40% above the weekend plateau all day, then the peak arrives at 5 to 8pm PT, just short of Friday's morning peak. The budget and the final-hours creative both need to be in place by 4pm PT.
  • Tuesday is back to Thursday. Still well above a normal day, roughly half of Monday. A 24-hour extension captures it with the assets already built.
05.2

The benchmark slides, day by day

The eight benchmark slides behind the curve above: aggregate storefront hourly volume across a large set of Shopify stores over BFCM 2024, in Mountain time, with the analyst's read on each day. Click a slide to enlarge; the gold line under each is the Pacific translation we pace to.

Thursday (Thanksgiving)
Thursday (Thanksgiving)
Starts warm in the morning, drifts down through the afternoon, then a sharp bump around 6pm MST as tables clear. The Thursday peak is only about 40% of Friday's.
Pacific: the dinner bump lands about 5pm PT.
Black Friday
Black Friday
Hot all day. Already at Thursday's peak by about 6am MST, peaks around 8am MST, then trends down slowly and is back to Thursday's peak level around 10pm MST.
Pacific: at Thursday's peak by 5am, peak 7am, back to Thursday levels about 9pm.
Black Friday against Thursday
Black Friday against Thursday
The same two days overlaid: Friday runs above Thursday's peak for the entire day. Friday total was 1.6x Thursday.
Budget has to be loaded before people wake up, not at noon.
Saturday
Saturday
Easily beats Thursday, nothing like Friday. The peak is about 50% of Friday's and the day declines faster. Peak 7am to 2pm MST.
Pacific: 6am to 1pm.
Sunday
Sunday
Looks like Saturday with the peak slightly later in the day. Peak 9am to 3pm MST.
Pacific: 8am to 2pm. Final-hours creative goes live at 5pm PT.
Cyber Monday
Cyber Monday
The highs are back. The peak is just shy of Friday's but lands at 7pm MST instead of 8am. Strong all day, 30 to 40% above the weekend peak, and the real volume is in the evening.
Pacific: peak 6pm; the second budget raise and the "ends tonight" creative are in place by 3pm PT.
Cyber Monday against Sunday
Cyber Monday against Sunday
Overall volume is lower than Friday, but Monday clears the weekend at every hour after mid-morning. Monday total was 1.5x Sunday.
Hold Saturday and Sunday budgets flat; raise again Sunday night for Monday.
Tuesday
Tuesday
Back to Thursday volumes: still well above a normal day, roughly half of Monday.
A 24-hour extension captures it with the assets already built.
Source: the "BFCM Revenue Pacing Slides" deck (Jeremiah Prummer, storefront hourly data, BFCM 2024). Times on the slides are MST; subtract one hour for Pacific.
05.3

How we pace the day

Budget by day (Cyber Five)

  • Thu: 1.3x a normal day, ramp from 4pm PT
  • Fri: 2.5 to 3x, fully loaded by 4am PT
  • Sat and Sun: 1.8 to 2x, hold, do not cut
  • Mon: 2.5 to 3x, second raise at 3pm PT
  • Tue: 1.5x, extension creative live at midnight

Budget by hour

  • Raise budgets the night before, not at 8am
  • No structural edits; budget is the only lever
  • Steps of ~20%, no more than one raise per 4 hours
  • Watch spend vs revenue by hour on the sale pacer
  • If spend peaks after revenue peaked, you raised too late

Email and SMS timing (PT)

  • Fri: launch send 5am, reminder 11am, "tonight" push 4pm
  • Sat/Sun: single send 7am, SMS 10am
  • Mon: 6am "Cyber Monday is here", 3pm "ends tonight", 7pm SMS last call
  • Tue: 6am "extended, final day", 4pm last call
  • Always send one hour before the revenue peak, not on it

Creative switches

  • Sun 5pm PT: "final hours" statics live
  • Mon 12am PT: Cyber Monday "just got bigger" live
  • Mon 4pm PT: "ends tonight" gets budget
  • Tue 12am PT: "extended, final day"
  • Wed Dec 2: sale assets paused, gifting live
We run the hourly sale pacer (Shopify revenue and Meta spend by hour, new vs returning, against the Statlas day target) from Thursday Nov 26 through Tuesday Dec 1, and again Dec 14 to 17 around the shipping cutoff. Last year's hourly curves for your brand are on your game plan.
05.4

Spoiler Golf's own hours: the industry curve until Shopify is connected

Spoiler Golf has no hourly revenue view yet, so the plan follows the industry curve above and switches to the account's own hours the moment the storefront is connected.

Black Friday peak hours (industry)
8am, 9am, 10am PT
aggregate storefront curve, converted to Pacific
Cyber Monday peak hours (industry)
6pm, 5pm, 7pm PT
the evening race
Before noon PT, Black Friday
48%
of the day's volume
After 3pm PT, Cyber Monday
42%
of the day's volume
Spoiler Golf hourly data
none yet
arrives with Shopify access
Hourly sale pacer
Nov 26 to Dec 1
and Dec 14 to 19; needs Shopify by Nov 20
Black Friday, by hour (industry, PT)
Aggregate storefront volume, BFCM 2024, Mountain converted to Pacific. Spoiler Golf has no hourly revenue view yet.
$0$7,433$14,867$22,30000:00 PT: $5,00001:00 PT: $4,90002:00 PT: $5,10003:00 PT: $5,80004:00 PT: $8,00005:00 PT: $12,00006:00 PT: $15,50007:00 PT: $19,50008:00 PT: $22,30009:00 PT: $21,80010:00 PT: $20,50011:00 PT: $19,50012:00 PT: $18,50013:00 PT: $18,00014:00 PT: $17,20015:00 PT: $16,20016:00 PT: $16,50017:00 PT: $17,30018:00 PT: $17,50019:00 PT: $15,80020:00 PT: $12,50021:00 PT: $9,50022:00 PT: $6,50023:00 PT: $5,20012am3am6am9am12pm3pm6pm9pm
Storefront volume by hour (PT)
Cyber Monday, by hour (industry, PT)
Same source. The peak arrives at 5 to 8pm PT.
$0$6,600$13,200$19,80000:00 PT: $3,80001:00 PT: $3,70002:00 PT: $3,90003:00 PT: $4,50004:00 PT: $6,50005:00 PT: $9,00006:00 PT: $12,00007:00 PT: $14,00008:00 PT: $15,80009:00 PT: $16,00010:00 PT: $15,90011:00 PT: $16,00012:00 PT: $16,10013:00 PT: $15,80014:00 PT: $15,00015:00 PT: $15,50016:00 PT: $17,00017:00 PT: $19,00018:00 PT: $19,80019:00 PT: $18,50020:00 PT: $14,50021:00 PT: $8,50022:00 PT: $6,00023:00 PT: $4,00012am3am6am9am12pm3pm6pm9pm
Storefront volume by hour (PT)
  • These are the industry's hours, not Spoiler Golf's. Motion carries spend and purchases by creative, not by hour, and Shopify is not connected, so the pacing plan below follows the category curve: Black Friday is a morning race, Cyber Monday an evening one. The first sale with Shopify connected produces the account's own curve, and this tab carries it from then on.
  • Golf skews to the morning already. A putter is a considered purchase researched at a desk, and the Black Friday industry curve puts 48% of the day before noon PT. Budget loaded Thursday night, first send at 6am PT, and no structural edits during the day.
  • Cyber Monday is the one evening to fund. The industry peak is 5 to 8pm PT. Budget raise at 3pm, "ends tonight" SMS at 5pm PT, and the Cyber Monday creative is a different shape from Friday because the same list sees both.
05.5

The 2026 day-of pacing plan

Block (PT)Black Friday (industry) revCyber Monday (industry) rev2026 spend plan
12am to 6am12%11%12%
6 to 9am17%14%16%
9am to noon19%16%18%
noon to 3pm16%16%16%
3 to 6pm15%18%16%
6 to 9pm14%18%16%
9pm to midnight6%6%6%
Green tint = block over-indexes against a flat day (1/7 each). The 2026 spend plan is the average revenue share of the days shown; spend should lead revenue by an hour, not trail it.
Sends and raises. Black Friday: budget loaded Thu 9pm PT, email 6am, SMS 10am, a second email 3pm PT. Cyber Monday: email 6am, budget raise 3pm, "ends tonight" SMS 5pm PT. Every other sale day: one send at 6am PT. The hourly pacer (Shopify revenue and Meta spend by hour) runs Nov 26 to Dec 1 and Dec 14 to 19 once Shopify is connected.
The two curves are the published aggregate storefront hourly shape for BFCM 2024, shifted from Mountain to Pacific. Block shares are the plan until Spoiler Golf's own Shopify hours replace them.
06  ·  Swipe file

Swipe file: 179 BFCM and holiday ads, playable

Filter by moment or format; videos play in place and statics expand on click.

Pulled from Motion's ad library across 21 DTC brands known for strong sale creative. Videos play in place; open "Copy and landing page" for the real primary text. Cards from the 2025 holiday window are labelled by date; where a brand's library did not reach back to November, the card is its most recent sale creative and says so.

  • Escalate the story, not the discount. Brooklinen re-served the same audience on Cyber Monday with "The biggest sale of the year? Just. Got. BIGGER." and a bundle tier at 50% against 25% sitewide.
  • Re-label instead of re-cutting. Bombas ran the identical 25% through December as a "Last Chance Sale". Scarcity did the work a deeper cut would have cost.
  • A price floor lands harder than a percent. Jolie's "as low as $98, just for Black Friday and Cyber Monday" is more concrete than its 20%.
  • Sell instant delivery when shipping is dead. Storyworth advertised on Christmas Eve because there is no cutoff; Brooklinen's e-gift-card ad does the same job.
06.1

Swipe file for Spoiler Golf: 6 of your own ads and 14 curated golf ads

Your own cards carry the spend and CPA (Meta, Motion); the competitor cards say what the device is and how Spoiler Golf translates it for golfers who want to understand their stroke, three-putters and high handicaps, single-digit gear switchers, zero-torque comparison shoppers, review-led researchers, and gift givers for the golfer who has everything. The full golf holiday library (101 ads) follows; the cross-category master swipe is on the playbook.

$50 OFFimageOwn account · last winter
Spoiler Golf (own account)general sale · 2025-11-26
$50 OFF
Why it works: The only offer static the account has run: a dollar figure, a holiday line, one putter. 3.76x in the Cyber Five on $499; 2.11x on $2,834 over the window.
Steal this: The template for the whole November batch: same layout, the number decided against margin, the end date added.
Copy and landing page
UNWRAP THE PERFECT ROLL this holiday season! Get ready to shave strokes off your game with $50 Off any Spoiler putter.
Existing | Lead Edge Roll ExplainervideoOwn account · last winterplay
Spoiler Golf (own account)general sale · 2026-01-25
Existing | Lead Edge Roll Explainer
Why it works: The roll explainer carried a third of last winter's spend at $96 a purchase.
Steal this: Re-export with a sale end card and the number: the proven hook carrying the offer.
Copy and landing page
Why did we design a putter like this? // You ever belly a wedge and realize how pure the ball rolls - and how often you make a putt with your wedge? Well, that was the inspiration behind Spoiler OG. We designed the Lead Edge Roll face to impart a noticeably better roll on your ball. Let’s Roll. // #betterroll #putterdesign #leadingedge #golf #golfstagram #instagolf #golfdesign #golfclub #golfequipment #putter #startup #golfbiz #pureroll #letsroll #spoilergolf
Best. Testimonial | roll dif | home lpimageOwn account · last winter
Spoiler Golf (own account)general sale · 2025-08-20
Best. Testimonial | roll dif | home lp
Why it works: Testimonial static at $74 a purchase last winter, the cheapest funded creative in the window.
Steal this: The social-proof static on the shot list already exists; add the sale badge in the corner.
Copy and landing page
Roll different. Roll pure. Spoiler’s Lead Edge Roll face delivers a truer start line, improved distance control, and more made putts.
Stupid GoodimageOwn account · last winter
Spoiler Golf (own account)general sale · 2025-10-13
Stupid Good
Why it works: The plain claim static: $65 a purchase last winter, $165 this summer on 68 purchases, the top spender since June.
Steal this: The text-only letter ad for the sale is this layout with the offer instead of the claim.
Copy and landing page
Stupid Good Roll
Best Putter - Old SchoolimageOwn account · 2026
Spoiler Golf (own account)general sale · 2026-01-04
Best Putter - Old School
Why it works: The cheapest purchases in the account this summer: $126 on $2,767, 22 purchases. Award credential in an old-school layout.
Steal this: Award static with a reason to act (shot 20): same credential, an offer in the last frame.
Copy and landing page
Awarded BEST PUTTER 2025
09/11/2026_STATIC-13 - He Already Has Everything Golf_HPimageOwn account · 2026
Spoiler Golf (own account)general sale · 2026-09-11
09/11/2026_STATIC-13 - He Already Has Everything Golf_HP
Why it works: The first gifting static: $2,028, 6 purchases, $338 CPA. The angle is right and the audience needs a reason.
Steal this: The gifting window runs this hook with the number, the gift card and the order-by date on it.
Copy and landing page
Buying for a golfer who already has everything? Get him something he probably hasn’t seen before. Spoiler isn’t another version of the putter already in his bag. It’s a completely different way to roll the ball.
The Sub 70 Black Friday Salevideoplay
Golf Sub 70black friday offer · 2025-11-13
The Sub 70 Black Friday Sale
Why it works: Sub 70: "Our biggest sale of the year is live", a founder-run club brand saying it plainly on video.
Steal this: The line every Black Friday asset needs. Sub 70 is the closest thing to a Spoiler-sized brand in the corpus and it said the words.
Copy and landing page
Our biggest sale of the year is live at GolfSub70.com (full details on our website).
Our Biggest Sale of the Yearimage
Golf Sub 70cyber monday / extension · 2025-11-30
Our Biggest Sale of the Year
Why it works: Sub 70 on Nov 30: "ending soon (discount applies automatically in cart)".
Steal this: The final-hours static with no code to type; the auto-applied discount is on the site checklist.
Copy and landing page
Our biggest sale of the year is ending soon! (discount applies automatically in cart)
Limited time - Save up to 30% on select PXG Golf Clubs.image
PXGblack friday offer · 2025-11-19
Limited time - Save up to 30% on select PXG Golf Clubs.
Why it works: PXG: "Limited time, save up to 30% on select clubs" as a plain Black Friday static.
Steal this: The premium end does run a number on select lines; "select" and "up to" protect the hero price.
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Black Friday Deals!
Shop online or book your FREE PXG Fitting Experience in the UK today!image
PXGblack friday offer · 2025-11-27
Shop online or book your FREE PXG Fitting Experience in the UK today!
Why it works: PXG pairs the Black Friday offer with a free fitting: the service as the gift.
Steal this: Spoiler's version is the guarantee and the "blade or mallet, decided for you" quiz: give away the help, hold the price.
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PXG Black Friday Special Offers!
L.A.B. Golfimage
LAB Golfgeneral sale · 2025-12-03
L.A.B. Golf
Why it works: LAB Golf leads December with a third-party award (GolfWRX best mallet) instead of a discount.
Steal this: The Best Putter 2025 credential is the same move; run it as the December proof static with the order-by date.
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GolfWRX, the biggest online golf community in the world, just named DF3 the best mallet putter of 2024… and it wasn’t that close. We’re incredibly honored and hope this vote of confidence will inspire you to try a DF3 for yourself if you haven’t already. #untorqueyourself
OZ.1i From L.A.B. Golfvideoplay
LAB Golfgeneral sale · 2025-12-03
OZ.1i From L.A.B. Golf
Why it works: LAB: "Now MyGolfSpy has the receipts" with a 60,000-putt dataset.
Steal this: A number on the roll claim (launch-monitor or robot data) unlocks the same format for Spoiler; nobody in golf runs it on roll or skid.
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We’ve always said Lie Angle Balance helps golfers make more putts. Now MyGolfSpy has the receipts. 🧾 60,000 putts on the most advanced system in the world. OZ.1i beat everything. #untorqueyourself
Qi Irons Holiday Price Dropimage
TaylorMade Golfgift guide and gifting · 2025-11-07
Qi Irons Holiday Price Drop
Why it works: TaylorMade: "$100 off a set of Qi irons" framed as "give the gift of golf" from Nov 7.
Steal this: A dollar figure on a high-ticket item, sold as a gift, three weeks before Black Friday: the Early Bird shape.
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Celebrate this holiday season with $100 off a set of Qi or Qi HL Irons. Give the gift of golf with Qi Irons.
The #1 Ball in Golfimage
Titleistgift guide and gifting · 2025-11-24
The #1 Ball in Golf
Why it works: Titleist: "give the gift of" with $10 off a limited holiday gift box.
Steal this: The gift tier tile: the product in a box with a small saving and a name for the recipient.
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This holiday season, give the gift of Titleist golf balls and now you can save $10 on Pro V1, Pro V1x or Pro V1x Left Dash golf balls in our limited edition two-dozen gift box.
Holiday spirit meets pure chaos 🎄💀videoplay
Swag Golfgift guide and gifting · 2025-12-09
Holiday spirit meets pure chaos 🎄💀
Why it works: Swag Golf ran a 12-day "Swagmas" drop calendar in December with no discount at all.
Steal this: A daily reason to come back in the gifting window without touching the price: a finish, a headcover, a limited run.
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Classic holiday colors with a bold twist. This dripping skull brings loud seasonal energy made to stand out all year long.
Black Friday Golf Salevideoplay
Golf Avenueblack friday offer · 2025-11-20
Black Friday Golf Sale
Why it works: Golf Avenue: "That upgrade you've been eyeing? It's finally 30% off" on video.
Steal this: The was/now anchor as a sentence; for Spoiler the "upgrade you've been eyeing" is the Ro.
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That upgrade you’ve been eyeing? It’s finally 30% off. Black Friday starts now.
BLACK FRIDAY SALEvideoplay
Stitch Golfblack friday offer · 2025-11-24
BLACK FRIDAY SALE
Why it works: Stitch: "up to 50% off select items and 30% off sitewide with code" in one line.
Steal this: Headline wide, discount narrow: the "up to" structure if a percent is ever used.
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BLACK FRIDAY IS HERE. Shop up to 50% off select items and 30% off sitewide with code: ACETHESEASON
Improve Your Game in 1 Monthvideoplay
Golf Daddyblack friday offer · 2025-11-20
Improve Your Game in 1 Month
Why it works: Golf Daddy bundles coaching months into the Black Friday offer rather than cutting price.
Steal this: Value in the box (a lesson, a fitting call, the guarantee) is the Cyber Monday reason to come back.
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Unlock your best swing this Black Friday. For the first time ever, Golf Daddy includes 3 months of personalized coaching with your simulator. Real coaches. Daily feedback. Faster improvement than any range session. This is your unfair advantage, don’t miss it.
STITCH Holiday Gift Guidevideoplay
Stitch Golfgift guide and gifting · 2025-11-01
STITCH Holiday Gift Guide
Why it works: Stitch: a holiday gift guide as the first ad of the season, Nov 1.
Steal this: The gift guide goes live in the teaser window, with prices and no number yet.
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Shop Up To 50% Off. Our Holiday Sale Is Here!
Upgrade Your Game for Less!videoplay
2nd Swing Golfcyber monday / extension · 2025-12-01
Upgrade Your Game for Less!
Why it works: 2nd Swing turns Cyber Monday into "Cyber Week" on Dec 2.
Steal this: The extension day: "we extended it, final day" reuses the assets already built.
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Save Big With 2nd Swing's Cyber Monday Deals
06.2

The golf holiday ad library: 101 ads from 15 brands

Every card is a real ad these brands ran between Oct 15 2025 and Jan 15 2026, with the offer read from its copy. Weighted toward putter brands and toward offer-led ads. Filter by moment or format; videos play in place and statics expand on click. Brands and counts: LAB Golf 10, TaylorMade Golf 10, Golf Sub 70 8, Swag Golf 8, PXG 8, Titleist 8, Callaway Golf Europe 8, Stitch Golf 8, Golf Avenue 8, SuperSpeed Golf Training System 6, 2nd Swing Golf 6, Golf Daddy 6, Cobra Golf 3, Evnroll Putters 2, Bettinardi Golf 2.

L.A.B. Golfimage
LAB Golfgeneral sale · 2025-12-03
L.A.B. Golf
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GolfWRX, the biggest online golf community in the world, just named DF3 the best mallet putter of 2024… and it wasn’t that close. We’re incredibly honored and hope this vote of confidence will inspire you to try a DF3 for yourself if you haven’t already. #untorqueyourself
OZ.1i HS from L.A.B. Golfvideoplay
LAB Golfgeneral sale · 2025-12-03
OZ.1i HS from L.A.B. Golf
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Meet the OZ.1i HS. Built from golfer feedback. Designed to make putting a little bit easier.It's weird this doesn't look weird. #untorqueyourself
L.A.B. Golfvideoplay
LAB Golfgeneral sale · 2025-12-03
L.A.B. Golf
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Sure, you still need to pick the right line and speed. But putting gets a lot more fun when the putter doesn’t fight back. #untorqueyourself
L.A.B. Golfvideoplay
LAB Golfgeneral sale · 2025-12-03
L.A.B. Golf
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Lie Angle Balance. Doing Lie Angle Balanced things. #untorqueyourself
L.A.B. Golfvideoplay
LAB Golfgeneral sale · 2025-12-03
L.A.B. Golf
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When you stop expecting to miss… it gets dangerous. #untorqueyourself
L.A.B. Golfvideoplay
LAB Golfgeneral sale · 2025-12-03
L.A.B. Golf
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Birdies loading...🦅 #untorqueyourself
L.A.B. Golfvideoplay
LAB Golfgeneral sale · 2025-12-03
L.A.B. Golf
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Every lesson, every grip change, every “tip” assumes one thing… that your putter actually works. L.A.B. does. So you can just… putt.
Introducing OZ.1i HSvideoplay
LAB Golfgeneral sale · 2025-12-03
Introducing OZ.1i HS
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It’s not where the shaft goes. It’s where the ball goes.
Introducing OZ.1i HSvideoplay
LAB Golfgeneral sale · 2025-12-03
Introducing OZ.1i HS
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The look you love and the balance that makes putting easier.
OZ.1i From L.A.B. Golfvideoplay
LAB Golfgeneral sale · 2025-12-03
OZ.1i From L.A.B. Golf
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We’ve always said Lie Angle Balance helps golfers make more putts. Now MyGolfSpy has the receipts. 🧾 60,000 putts on the most advanced system in the world. OZ.1i beat everything. #untorqueyourself
The Sub 70 Black Friday Salevideoplay
Golf Sub 70black friday offer · 2025-11-13
The Sub 70 Black Friday Sale
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Our biggest sale of the year is live at GolfSub70.com (full details on our website).
Our Biggest Sale of the Yearimage
Golf Sub 70cyber monday / extension · 2025-11-30
Our Biggest Sale of the Year
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Our biggest sale of the year is ending soon! (discount applies automatically in cart)
The #Sub70 build of the day is a tremendous option for anyone looking videoplay
Golf Sub 70general sale · 2025-12-11
The #Sub70 build of the day is a tremendous option for anyone looking
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The #Sub70 build of the day is a tremendous option for anyone looking for a bit more height + distance while retaining a classic shape and some workability. 699 Pro v3 irons paired with @projectxgolf Red iron shafts 🎯 These are on the way to 7 time PGA Tour winner Mark Brooks! #golf #golfr #instagolf #golfaddict #golfing #golfer #golfday #golfclubs #witb #custombuilt #laserengraving
Who out there is currently gaming a center shafted putter? Who has trivideoplay
Golf Sub 70general sale · 2025-12-11
Who out there is currently gaming a center shafted putter? Who has tri
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Who out there is currently gaming a center shafted putter? Who has tried the @breakthroughgolftechnology Stability Carbon putter shaft or @golfpride Reverse Taper putter grip? This 010 CS will be saving strokes on the greens in no time #Sub70 #golf #putter #putters #golfr #instagolf #golfaddict #golfing #golfer #golfday
Tonight we have a putter build of the day for our friend @teamwoody39!videoplay
Golf Sub 70general sale · 2025-12-11
Tonight we have a putter build of the day for our friend @teamwoody39!
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Tonight we have a putter build of the day for our friend @teamwoody39! This 010 CS with a @garsengolf MAX Tour grip is on its way to the great state of Nebraska! #sub70 #golf #golfr
A 959X fairway wood with two @newtongolfco shaft options and @superstrvideoplay
Golf Sub 70general sale · 2025-12-11
A 959X fairway wood with two @newtongolfco shaft options and @superstr
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A 959X fairway wood with two @newtongolfco shaft options and @superstrokegolf grips is heading out to @pga_johndaly! At 13° and slightly fade biased, this thing should be a controllable missile launcher! Hit it well JD! #sub70 #golf #golfr #instagolf #golfaddict #golfing #golfer
This is as good as it gets. Today's #Sub70 build of the day includes ivideoplay
Golf Sub 70general sale · 2025-12-11
This is as good as it gets. Today's #Sub70 build of the day includes i
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This is as good as it gets. Today's #Sub70 build of the day includes irons, wedges, a hybrid and a putter for @justinwheelon. The irons and wedges feature the incredible @21golfclub logo while the putter features an Emmy award silhouette. These were an honor to put together and we look forward to checking out @21golfclub soon!
Today’s #Sub70 build of the day is a 959X 7 Wood featuring a @projectxvideoplay
Golf Sub 70general sale · 2025-12-11
Today’s #Sub70 build of the day is a 959X 7 Wood featuring a @projectx
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Today’s #Sub70 build of the day is a 959X 7 Wood featuring a @projectxgolf Denali Black 70 6.5 shaft. Higher lofted fairway woods aren’t just for low or mid swing speed players anymore! #golf #golfr
Holiday spirit meets pure chaos 🎄💀videoplay
Swag Golfgift guide and gifting · 2025-12-09
Holiday spirit meets pure chaos 🎄💀
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Classic holiday colors with a bold twist. This dripping skull brings loud seasonal energy made to stand out all year long.
Making Bold a Classicvideoplay
Swag Golfgift guide and gifting · 2025-12-22
Making Bold a Classic
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Day 4 brings the movie magic. Babes of SWAGmas, unforgettable quotes, the 8 Blade Frosty cover and a very stylish moose rocking shades make this drop a holiday standout. Limited and live now!
💀 SWAGMAS Day 1image
Swag Golfgeneral sale · 2025-12-04
💀 SWAGMAS Day 1
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Day 1 coming in hot 💀 Introducing LaBoosters- our iconic Booster reimagined plus a pink furry Booster Den Caddy Cooler you can’t miss. Available now.
💀⁠ Swagmas Day 3image
Swag Golfgift guide and gifting · 2025-12-05
💀⁠ Swagmas Day 3
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Day 3 of SWAGmas is here and the cookies are back. Our 7th annual Christmas cookie drop returns with fresh designs and new colorways. Regular, Frosted Special, or Burnt Special… which one lands in your bag?
💀⁠ Swagmas Day 3image
Swag Golfgeneral sale · 2025-12-05
💀⁠ Swagmas Day 3
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💀⁠ Swagmas Day 4image
Swag Golfgeneral sale · 2025-12-06
💀⁠ Swagmas Day 4
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Court Energy. Course Swagger.image
Swag Golfgeneral sale · 2025-12-11
Court Energy. Course Swagger.
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Aaaaaaand now, introducing your starting lineup for Swagmas Day 9 💀⁠
The Mean One Has Arrived 💀🎄image
Swag Golfshipping cutoff · 2025-12-18
The Mean One Has Arrived 💀🎄
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Day 2 of Swagmas is stealing the show. Meet the Mean One collection: furry putter covers, a premium staff bag, and more Available now. 💀🎄
Limited time - Save up to 30% on select PXG Golf Clubs.image
PXGblack friday offer · 2025-11-19
Limited time - Save up to 30% on select PXG Golf Clubs.
The offer: "Limited time - Save up to 30% on select PXG Golf Clubs.." % off
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Black Friday Deals!
Shop online or book your FREE PXG Fitting Experience in the UK today!image
PXGblack friday offer · 2025-11-27
Shop online or book your FREE PXG Fitting Experience in the UK today!
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PXG Black Friday Special Offers!
Nothing is Faster han Lightning.image
PXGcyber monday / extension · 2025-12-02
Nothing is Faster han Lightning.
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Supercharge Your Game - The All-New PXG Lightning Woods Collection.
Nothing is Faster Than Lightningimage
PXGcyber monday / extension · 2025-12-02
Nothing is Faster Than Lightning
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Supercharge Your Game - All-New PXG Lightning Woods Collection
FREE Fittings in the UKimage
PXGcyber monday / extension · 2025-12-02
FREE Fittings in the UK
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Supercharge Your Game - Meet the All-New PXG Lightning Woods Collection. PXG Lightning Drivers capture that precise moment of pure energy and transform it into your fastest, most efficient drive yet. Schedule your FREE PXG Fitting Experience in the UK today!
FREE Fitting Experiencesimage
PXGshipping cutoff · 2025-12-02
FREE Fitting Experiences
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All-New PXG Lightning Woods Collection has arrived at PXG London South! Supercharge Your Game - PXG Lightning Drivers capture that precise moment of pure energy and transform it into your fastest, most efficient drive yet! Available now at PXG London South Store. Schedule your FREE Fitting Experience today!
FREE Fittings at PXG London Southimage
PXGcyber monday / extension · 2025-12-02
FREE Fittings at PXG London South
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All-New PXG Lightning Woods now available at PXG London South! Supercharge Your Game - PXG Lightning Drivers capture that precise moment of pure energy and transform it into your fastest, most efficient drive yet! Available now at PXG London South, schedule your FREE Fitting Experience today!
FREE Fitting Experiencesimage
PXGshipping cutoff · 2025-12-02
FREE Fitting Experiences
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All-New PXG Lightning Woods have arrived at PXG London South! Supercharge Your Game - PXG Lightning Drivers deliver Lightning Fast Ball Speeds and Maximum Forgiveness! Available now at PXG London South Store. Schedule your FREE Fitting Experience today!
The #1 Ball in Golfvideoplay
Titleistgift guide and gifting · 2025-11-07
The #1 Ball in Golf
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This holiday season, give the gift of total performance - Titleist Pro V1, Pro V1x and Pro V1x Left Dash golf balls.
Titleist Gearimage
Titleistgift guide and gifting · 2025-11-16
Titleist Gear
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A gift for every golfer. Shop our most popular gear including all-new stand bags, Tour-inspired headwear, and more.
The #1 Ball in Golfimage
Titleistgift guide and gifting · 2025-11-24
The #1 Ball in Golf
The offer: "This holiday season, give the gift of Titleist golf balls and now you can save $10 on Pro V1, Pro V1x or Pro V1x Left Dash golf balls in ..." $ off
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This holiday season, give the gift of Titleist golf balls and now you can save $10 on Pro V1, Pro V1x or Pro V1x Left Dash golf balls in our limited edition two-dozen gift box.
Free Shipping On All Ordersimage
Titleistgift guide and gifting · 2025-12-08
Free Shipping On All Orders
Mechanic: Free shipping
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Enjoy a $10 savings on our limited edition Holiday 2-Dozen Gift Boxes. Available with Pro V1, Pro V1x, and Pro V1x Left Dash golf balls while supplies last.
Holiday 2-Dozen Gift Boximage
Titleistgift guide and gifting · 2025-12-09
Holiday 2-Dozen Gift Box
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Enjoy a $10 savings on our limited edition Holiday 2-Dozen Gift Boxes. Available with Pro V1, Pro V1x, and Pro V1x Left Dash golf balls while supplies last.
Something for everyone on your list.videoplay
Titleistblack friday offer · 2025-11-28
Something for everyone on your list.
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Something for everyone on your list.
Choosing the right club comes naturally to Bones.

Watch him get fit fvideoplay
Titleistgeneral sale · 2025-12-30
Choosing the right club comes naturally to Bones. Watch him get fit f
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Choosing the right club comes naturally to Bones. Watch him get fit for the new T-Series irons to  now live at the link in bio. Bones’ blended set: ➡️ T350 5-iron | Aerotech SteelFiber i95cw ➡️ T250 6-PW | Aerotech SteelFiber i95cw
New T-Series Irons Sweepstakesimage
Titleistgeneral sale · 2025-10-15
New T-Series Irons Sweepstakes
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Enter for a chance to be one of three grand prize winners to take home a custom fit set of NEW T-Series irons, engineered for more precision, forgiveness, and performance on every shot. NO PURCHASE NECESSARY TO ENTER OR WIN. Making a purchase will not increase your odds of winning. Sweepstakes Period: This Sweepstakes will begin at 12:01 a.m. ET on October 1, 2025, and end at 11:59 p.m. ET on October 31, 2025. Open to legal residents of the United States and the District of Columbia who are 18 years of age or older. Official Rules are available on Titleist.com. Sponsored by Acushnet Company. This sweepstakes is subject to all applicable federal, state, and local laws and regulations.
SpeedSoft Golf Ballsvideoplay
TaylorMade Golfgift guide and gifting · 2025-11-24
SpeedSoft Golf Balls
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Enjoy year-round play by stocking up on our softest ball through the holidays. SpeedSoft balances distance off the tee with ultra-soft feel on your iron shots and for those shots around the greens.
Up to 20% Off Designer Series Driversvideoplay
TaylorMade Golfblack friday offer · 2025-11-28
Up to 20% Off Designer Series Drivers
The offer: "Up to 20% Off Designer Series Drivers." % off
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Turn heads on the tee with our Designer Series Drivers.
Limited Edition. Limited Time.videoplay
TaylorMade Golfblack friday offer · 2025-11-28
Limited Edition. Limited Time.
The offer: "Our online exclusive headcovers are built to stand out, and now they’re up to 30% off." % off
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Our online exclusive headcovers are built to stand out, and now they’re up to 30% off.
Up to 20% offvideoplay
TaylorMade Golfblack friday offer · 2025-11-28
Up to 20% off
The offer: "Up to 20% off." % off
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Upgrade to irons engineered for control and consistency, now at Black Friday prices.
Up to 40% Off MySymbol Ballsvideoplay
TaylorMade Golfblack friday offer · 2025-11-28
Up to 40% Off MySymbol Balls
The offer: "Up to 40% Off MySymbol Balls." % off
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Select from exclusive MySymbol designs and save big!
From 15% Offvideoplay
TaylorMade Golfblack friday offer · 2025-11-29
From 15% Off
The offer: "From 15% Off." % off
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Your game is unique. Your gear should be too. Customize your equipment and save big this Black Friday.
Qi Irons Holiday Price Dropimage
TaylorMade Golfgift guide and gifting · 2025-11-07
Qi Irons Holiday Price Drop
The offer: "Celebrate this holiday season with $100 off a set of Qi or Qi HL Irons." $ off
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Celebrate this holiday season with $100 off a set of Qi or Qi HL Irons. Give the gift of golf with Qi Irons.
TP5/TP5x Holiday Price Dropimage
TaylorMade Golfgift guide and gifting · 2025-11-07
TP5/TP5x Holiday Price Drop
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TP5/TP5x is the ball you switch to, now at a new low price. Give the gift of golf with TP5/TP5x!
Qi35 Holiday Promotionimage
TaylorMade Golfgift guide and gifting · 2025-11-07
Qi35 Holiday Promotion
The offer: "This holiday season, get $100 off the Qi35 family of drivers and $50 off Qi35 Fairway Woods and Rescue Hybrids." $ off
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This holiday season, get $100 off the Qi35 family of drivers and $50 off Qi35 Fairway Woods and Rescue Hybrids. Give the gift of golf with Qi35!
Qi35 Holiday Promoimage
TaylorMade Golfgift guide and gifting · 2025-11-10
Qi35 Holiday Promo
The offer: "This holiday season, get $100 off the Qi35 family of drivers and $50 off Qi35 Fairway Woods and Rescue Hybrids." $ off
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This holiday season, get $100 off the Qi35 family of drivers and $50 off Qi35 Fairway Woods and Rescue Hybrids. Give the gift of golf with Qi35!
For Every Golfervideoplay
Callaway Golf Europeblack friday offer · 2025-11-20
For Every Golfer
The offer: "Save up to 50%!" % off
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Callaway Golf Black Friday Sale. Save up to 50%! 🏌️‍♂️ Limited Edition Tour Golf Bags 🎯 Limited Edition Golf Balls ⛳️ Limited Edition Golf Clubs
Premium Gear. Outlet Pricesimage
Callaway Golf Europegeneral sale · 2025-10-16
Premium Gear. Outlet Prices
The offer: "Up to 40% off, before it’s gone." % off
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Elite gear. Outlet price. Up to 40% off, before it’s gone.
Premium Gear. Outlet Pricesimage
Callaway Golf Europegeneral sale · 2025-10-24
Premium Gear. Outlet Prices
The offer: "Shop the Callaway Outlet - up to 40% off." % off
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Discover performance at a better price. Shop the Callaway Outlet - up to 40% off.
Online Exclusiveimage
Callaway Golf Europegeneral sale · 2025-11-03
Online Exclusive
The offer: "Celebrate with 15% off the collection." % off
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This month 15 means victory. Celebrate with 15% off the collection.
Exclusive Golf Ballsimage
Callaway Golf Europegift guide and gifting · 2025-11-12
Exclusive Golf Balls
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Don't miss out on gifts that will make their season - available online with fast delivery ✨⛳
4-P & 5-P Setsimage
Callaway Golf Europeblack friday offer · 2025-11-13
4-P & 5-P Sets
The offer: "🔥 Paradym Iron sets at 50% off during our Black Friday sale." % off
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🔥 Paradym Iron sets at 50% off during our Black Friday sale.
Clubs, balles et bien plusimage
Callaway Golf Europeblack friday offer · 2025-11-13
Clubs, balles et bien plus
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🏌️ Black Friday est arrivé sur Callaway Outlet! Économiser jusqu'à 60% sur les clubs, balles et équipements.
Woods, Irons & Puttersimage
Callaway Golf Europeblack friday offer · 2025-11-13
Woods, Irons & Putters
The offer: "🔥Save up to 60% off outlet putters, irons and fairways during our Black Friday sale." % off
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🔥Save up to 60% off outlet putters, irons and fairways during our Black Friday sale.
STITCH Holiday Gift Guidevideoplay
Stitch Golfgift guide and gifting · 2025-11-01
STITCH Holiday Gift Guide
The offer: "Shop Up To 50% Off." % off
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Shop Up To 50% Off. Our Holiday Sale Is Here!
STITCH® Holiday Gift Guidevideoplay
Stitch Golfgift guide and gifting · 2025-11-01
STITCH® Holiday Gift Guide
The offer: "Shop Up To 50% Off." % off
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Shop Up To 50% Off. Our Holiday Sale Is Here!
STITCH Outerwear 40% Offvideoplay
Stitch Golfgeneral sale · 2025-11-12
STITCH Outerwear 40% Off
The offer: "STITCH Outerwear 40% Off." % off code COZY
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40% Off Outerwear With Code: COZY
STITCH Travel 40% Offvideoplay
Stitch Golfgeneral sale · 2025-11-12
STITCH Travel 40% Off
The offer: "STITCH Travel 40% Off." % off code FREQUENTFLYER
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Shop STITCH Travel 40% Off With Code: FREQUENTFLYER
STITCH Golf Bags 40% Offvideoplay
Stitch Golfgeneral sale · 2025-11-12
STITCH Golf Bags 40% Off
The offer: "STITCH Golf Bags 40% Off." % off code STITCHMAS
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Shop STITCH Golf Bags 40% Off With Code: STITCHMAS
STITCH Pants 40% Offvideoplay
Stitch Golfgeneral sale · 2025-11-13
STITCH Pants 40% Off
The offer: "STITCH Pants 40% Off." % off code ONPARPANTS
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Shop STITCH Pants 40% Off With Code: ONPARPANTS
BLACK FRIDAY SALEvideoplay
Stitch Golfblack friday offer · 2025-11-24
BLACK FRIDAY SALE
The offer: "Shop up to 50% off select items and 30% off sitewide with code: ACETHESEASON" % off code ACETHESEASON
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BLACK FRIDAY IS HERE. Shop up to 50% off select items and 30% off sitewide with code: ACETHESEASON
30% Off The Ultimate Garment Bagvideoplay
Stitch Golfgift guide and gifting · 2025-11-26
30% Off The Ultimate Garment Bag
The offer: "30% Off The Ultimate Garment Bag." % off code ACETHESEASON
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The Best Gift On The Planet Is 30% Off With Code: ACETHESEASON
SuperSpeed Black Friday Sale Up To 40% OFF🔥videoplay
SuperSpeed Golf Training Systemblack friday offer · 2025-11-18
SuperSpeed Black Friday Sale Up To 40% OFF🔥
The offer: "SuperSpeed Black Friday Sale Up To 40% OFF🔥." % off
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Add SERIOUS distance to your game this Black Friday! 🔥🏌️‍♂️ Get up to 40% OFF SuperSpeed's Top Products and unleash your swing with Golf's #1 Swing Speed Training Aid. ✅ Speed Sticks with 3 levels of resistance ✅ Complete Training App & Stat Tracking ✅ Gain 20 yards of distance in just 6 weeks ✅ 15 minutes, 3x a week, that's all it takes Proven results to hit the ball further. Don't miss out on our biggest sale of the year! 💪
SuperSpeed Black Friday Sale Up To 40% OFF🔥image
SuperSpeed Golf Training Systemblack friday offer · 2025-11-20
SuperSpeed Black Friday Sale Up To 40% OFF🔥
The offer: "SuperSpeed Black Friday Sale Up To 40% OFF🔥." % off
Copy and landing page
Add MORE DISTANCE to your game this Black Friday! 🔥🏌️‍♂️ Get up to 40% OFF SuperSpeed's Top Products and unleash your swing with Golf's #1 Swing Speed Training Aid. ✅ Gain 20 yards of distance in just 6 weeks ✅ 3 precision weighted clubs ✅ 15 minutes, 3x a week, that's all it takes ✅ Complete Training App & Stat Tracking Proven results to hit the ball further. Don't miss out on our biggest sale of the year! 💪
Up To 35% Off Sitewideimage
SuperSpeed Golf Training Systemgeneral sale · 2025-12-10
Up To 35% Off Sitewide
The offer: "Up To 35% Off Sitewide." % off
Copy and landing page
UNLEASH YOUR INNER CHAMPION! Train with the mindset of a 5x Major Champion! What's your excuse for not being one? Take control, boost performance and DOMINATE!
Gain 20 yards off the tee!image
SuperSpeed Golf Training Systemgift guide and gifting · 2025-12-11
Gain 20 yards off the tee!
The offer: "HOLIDAY SALE - Up to 35% Off" % off
Copy and landing page
HOLIDAY SALE - Up to 35% Off
How to Increase Swing Speedvideoplay
SuperSpeed Golf Training Systemgeneral sale · 2025-10-20
How to Increase Swing Speed
Copy and landing page
Faster Swings ➡️ Farther Drives ➡️ Lower Scores ⛳️🏌 Golf's #1 Swing Speed Training Aid used by Tour players around the world like Padraig Harrington #UnleashYourSpeed
The easiest way to add more club head speedvideoplay
SuperSpeed Golf Training Systemgeneral sale · 2025-12-05
The easiest way to add more club head speed
Copy and landing page
Instant gains, Lasting results
Black Friday Golf Salevideoplay
Golf Avenueblack friday offer · 2025-11-20
Black Friday Golf Sale
The offer: "It’s finally 30% off." % off
Copy and landing page
That upgrade you’ve been eyeing? It’s finally 30% off. Black Friday starts now.
Qi35 - Drivers and Irons on Saleimage
Golf Avenueblack friday offer · 2025-11-20
Qi35 - Drivers and Irons on Sale
The offer: "That's right - we have the TaylorMade Qi35 Max Driver on sale for $250 off - and save even more if you buy used." $ off
Copy and landing page
That's right - we have the TaylorMade Qi35 Max Driver on sale for $250 off - and save even more if you buy used. Shop the Golf Avenue Black Friday sale now!
Save Big on Qi35 Driversimage
Golf Avenueblack friday offer · 2025-11-20
Save Big on Qi35 Drivers
The offer: "That's right - we have the TaylorMade Qi35 Driver on sale for 30% off - and save even more if you buy used." % off
Copy and landing page
That's right - we have the TaylorMade Qi35 Driver on sale for 30% off - and save even more if you buy used. Shop the Golf Avenue Black Friday sale now!
Qi35 - Drivers and Irons on Saleimage
Golf Avenueblack friday offer · 2025-11-20
Qi35 - Drivers and Irons on Sale
The offer: "TaylorMade Qi35 Iron Set on sale for 30% off!" % off
Copy and landing page
TaylorMade Qi35 Iron Set on sale for 30% off! 💰 Want to save even more? Buy used and score a hole-in-one deal! Shop the Black Friday sale now and play smarter, not harder! ⛳️
Qi35 - Drivers and Irons on Saleimage
Golf Avenueblack friday offer · 2025-11-20
Qi35 - Drivers and Irons on Sale
The offer: "That's right - we have the TaylorMade Qi35 Iron Set on sale for $300 off - and save even more if you buy used." $ off
Copy and landing page
That's right - we have the TaylorMade Qi35 Iron Set on sale for $300 off - and save even more if you buy used. Shop the Golf Avenue Black Friday sale now!
Save Big on Qi35 Driversimage
Golf Avenueblack friday offer · 2025-11-20
Save Big on Qi35 Drivers
The offer: "🏌️ TaylorMade Qi35 Driver now $250 off - plus extra savings on used clubs." $ off, Price point
Copy and landing page
Score big with Golf Avenue's Black Friday sale! 🏌️ TaylorMade Qi35 Driver now $250 off - plus extra savings on used clubs. Shop smart, play better, and save smarter too!
Qi35 - Drivers and Irons on Saleimage
Golf Avenueblack friday offer · 2025-11-20
Qi35 - Drivers and Irons on Sale
The offer: "🏌️ TaylorMade Qi35 Driver now $250 off - plus extra savings on used clubs." $ off, Price point
Copy and landing page
Score big with Golf Avenue's Black Friday sale! 🏌️ TaylorMade Qi35 Driver now $250 off - plus extra savings on used clubs. Shop smart, play better, and save smarter too!
Save Big. Swing Bigger.videoplay
Golf Avenuegeneral sale · 2025-11-05
Save Big. Swing Bigger.
Copy and landing page
The only thing that should flex is your swing. Save big on top-quality used clubs or trade yours in for credit toward your next upgrade. 💪💸
2nd Swing Holiday Gift Guidevideoplay
2nd Swing Golfgift guide and gifting · 2025-11-10
2nd Swing Holiday Gift Guide
The offer: "Save up to 80% On Clubs, Bags, Apparel + More" % off
Copy and landing page
The 2nd Swing Holiday Gift Guide Is Here! Save up to 80% On Clubs, Bags, Apparel + More
Shop Our Black Friday Dealsvideoplay
2nd Swing Golfblack friday offer · 2025-11-26
Shop Our Black Friday Deals
The offer: "Get 50% Off the Titleist TSR2 Driver!" % off
Copy and landing page
Black Friday Starts Now! Get 50% Off the Titleist TSR2 Driver!
Black Friday Sale Now Livevideoplay
2nd Swing Golfblack friday offer · 2025-11-26
Black Friday Sale Now Live
Copy and landing page
Black Friday Starts Now! Get an Extra 10% When Your Trade-In or Sell Your Old Clubs!
Black Friday Starts Now: Over 50% Off TaylorMade Stealth Ironsvideoplay
2nd Swing Golfblack friday offer · 2025-11-26
Black Friday Starts Now: Over 50% Off TaylorMade Stealth Irons
The offer: "Black Friday Starts Now: Over 50% Off TaylorMade Stealth Irons." % off
Copy and landing page
Black Friday Starts Now! Get Over 50% Of the TaylorMade Stealth Irons!
Upgrade Your Game for Less!videoplay
2nd Swing Golfcyber monday / extension · 2025-12-01
Upgrade Your Game for Less!
Copy and landing page
Save Big With 2nd Swing's Cyber Monday Deals
Upgrade Your Game for Less!videoplay
2nd Swing Golfcyber monday / extension · 2025-12-02
Upgrade Your Game for Less!
Copy and landing page
Cyber Monday is Now Cyber Week!
Dial in your Gamevideoplay
Cobra Golfgeneral sale · 2025-11-08
Dial in your Game
Copy and landing page
DS-ADAPT Drivers feature 4 models to fit every golfer paired with FutureFit33, which offers 33 unique lofts & lie settings to find your ideal ball ad window, minimize your miss, maximize your distance, and Dial-in Your Game.
DS-ADAPT X Driverimage
Cobra Golfgeneral sale · 2025-10-17
DS-ADAPT X Driver
Copy and landing page
The DS-ADAPT X model delivers the perfect blend of speed and forgiveness and with FutureFit33™, offering 33 unique loft & lie settings, you can dial-in your ideal ball ad window, minimize your miss, maximize your distance.
DS-ADAPT Driversimage
Cobra Golfgeneral sale · 2025-11-02
DS-ADAPT Drivers
Copy and landing page
DS-ADAPT Drivers feature 4 models to fit every golfer paired with FutureFit33, which offers 33 unique lofts & lie settings to find your ideal ball ad window, minimize your miss, maximize your distance, and Dial-in Your Game.
Get Evnroll ZERO Putters Today!image
Evnroll Puttersgeneral sale · 2025-10-20
Get Evnroll ZERO Putters Today!
Copy and landing page
40% of your score is putting. What's in your bag? Evnroll ZERO
Eliminate Miss-Hits & Face Rotation 🎯image
Evnroll Puttersgeneral sale · 2025-10-20
Eliminate Miss-Hits & Face Rotation 🎯
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Evnroll ZERO Torque Putters - Now available
🌴01.13.26🌴videoplay
Bettinardi Golfgeneral sale · 2026-01-08
🌴01.13.26🌴
Copy and landing page
🌴01.13.26🌴
 image
Bettinardi Golfgeneral sale · 2025-10-24
Copy and landing page
Golf Daddy Simulator  to  Auto Detect Feature | $99 Golf at Home Simulatorvideoplay
Golf Daddygeneral sale · 2025-11-06
Golf Daddy Simulator to Auto Detect Feature | $99 Golf at Home Simulator
The offer: "With the Golf Daddy Simulator, you can: ✅ Play golf at home for just $99 ✅ Get instant swing and divot analysis ✅ Practice with realistic..." Price point
Copy and landing page
The Golf Daddy Simulator just got its biggest update yet to introducing Auto Detect, the new hands-free swing detection system! 🏌️‍♂️ In this video, we walk you through how Auto Detect works, how to set up your play space, and how the Golf Daddy app instantly tracks your swing, divot, and ball ad window without pressing start. From calibrating your mat to seeing real-time swing feedback, this feature makes practicing golf at home smoother and more realistic than ever. With the Golf Daddy Simulator, you can: ✅ Play golf at home for just $99 ✅ Get instant swing and divot analysis ✅ Practice with realistic ball ad window tracking ✅ Improve your game anytime, anywhere We’ll show you live gameplay on courses like Sedona, Matterhorn, Cape, and Back Bay, plus explain how divot feedback helps you strike the ball better and lower your scores. Whether you’re looking for a budget golf simulator, a fun way to play golf indoors, or a tool to improve your swing mechanics, the Golf Daddy Simulator delivers. 👉 Order your Golf Daddy Simulator here: GolfDaddy.com
Mom and dad finding their spark again through golf ❤️ #golf #golfgift videoplay
Golf Daddygift guide and gifting · 2025-11-12
Mom and dad finding their spark again through golf ❤️ #golf #golfgift
Copy and landing page
Mom and dad finding their spark again through golf ❤️ #golf #golfgift #golfdaddy
Get accurate feedback after every swing so you can improve at golf ⛳️ videoplay
Golf Daddygift guide and gifting · 2025-11-16
Get accurate feedback after every swing so you can improve at golf ⛳️
Copy and landing page
Get accurate feedback after every swing so you can improve at golf ⛳️ #golf #gift #golfer #christmas
Reviewing the Golf Daddy no ball golf simulator. ⛳️videoplay
Golf Daddygift guide and gifting · 2025-11-16
Reviewing the Golf Daddy no ball golf simulator. ⛳️
Copy and landing page
Reviewing the Golf Daddy no ball golf simulator. ⛳️ Golf Daddy is a perfect gift for any Golfer looking to improve and perform this winter. Simply use your phone to take a swing on the app and you see exactly where your ball landed and get instant feedback. The Golf Daddy is a great product that significantly helps golfers gain consistency,and play better golf on the course.
Improve Your Game in 1 Monthvideoplay
Golf Daddyblack friday offer · 2025-11-20
Improve Your Game in 1 Month
Copy and landing page
Unlock your best swing this Black Friday. For the first time ever, Golf Daddy includes 3 months of personalized coaching with your simulator. Real coaches. Daily feedback. Faster improvement than any range session. This is your unfair advantage, don’t miss it.
Improve Your Game in 1 Monthvideoplay
Golf Daddyblack friday offer · 2025-11-20
Improve Your Game in 1 Month
Copy and landing page
This Black Friday, every Golf Daddy simulator includes 1 month of coaching so you can experience how fast real feedback improves your game. One month. Real coaches. Real results.
06.3

The cross-category swipe file

VIPs Shop the Biggest Sale of the Year Firstvideoplay
Brooklinenteaser/early access · 2025-11-12
VIPs Shop the Biggest Sale of the Year First
Why it works: Sale is gated behind an email signup, 'VIPs shop first' turns the list-build into the offer itself.
Steal this: Run a 2-week pre-BF list-build ad where the only CTA is 'get early access', then retarget that list on day one.
Copy and landing page
Hello, it’s BLACK FRIDAY…early! The literal biggest sale of the year at the only place that matters. So sign up now so you don’t don’t miss out on the chance to save BIG on award-winning best selling comfort before anyone else.
Shop the Biggest Sale of the Yearvideoplay
Brooklinenteaser/early access · 2025-11-21
Shop the Biggest Sale of the Year
Why it works: 'BLACK FRIDAY…early' collapses the anticipation and the discount into one line, so the teaser still carries an offer.
Steal this: Ship your BF creative a week early with the word 'early' bolted on rather than building a separate teaser concept.
Copy and landing page
Hello, it’s BLACK FRIDAY…early! The literal biggest sale of the year at the only place that matters. So don’t miss out on saving BIG on award-winning best selling comfort before anyone else.
Our Biggest Sale: 25% Offvideoplay
Bombasteaser/early access · 2025-11-14
Our Biggest Sale: 25% Off
Why it works: Names the discount and the moment at once, 'Our Biggest Sale: 25% Off' as headline with 'Early Holiday Sale' as the reason-why.
Steal this: Lead with the number in the headline and let the moment name do the urgency work in the body line.
Copy and landing page
Get 25% off during our Early Holiday Sale.
Our Biggest Sale: 25% Offimage
Bombasteaser/early access · 2025-11-15
Our Biggest Sale: 25% Off
Why it works: Static twin of the video, same 25% claim, so the whole early window runs one consistent number.
Steal this: Build the early-window static and video off one offer lockup so frequency compounds instead of confusing.
Copy and landing page
Get 25% off your order during our Early Holiday Sale.
Join. Save. Sleep Better.videoplay
Cozy Earthteaser/early access · 2026-08-03
Join. Save. Sleep Better.
Why it works: Membership as the early-access mechanic: 'exclusive pricing and early access' makes signup feel like status, not a discount beg.
Steal this: Wrap your early access in a loyalty tier so the pre-sale signup has a reason to exist after BFCM ends.
Copy and landing page
Cozy Earth Members enjoy exclusive pricing and early access to our most-loved essentials.
Luxe Sateen Flash Salevideoplay
Brooklinenteaser/early access · 2025-11-07
Luxe Sateen Flash Sale
Why it works: A single-SKU flash sale three weeks out warms the pixel on discount-responsive buyers before the main event.
Steal this: Run a hero-SKU flash sale in early November purely to build a discount-responsive audience for BF retargeting.
Copy and landing page
Our #1 fan-favorite sheets are now on sale. Shop 20% off Luxe Sateen for a limited time.
A New Perspectiveimage
Vuoriteaser/early access · 2026-09-07
A New Perspective
Why it works: Evergreen 20%-off-first-order email capture, the always-on version of an early access list build.
Steal this: Keep a first-order email-capture ad live year-round so you enter Q4 with a warm list instead of buying one.
Copy and landing page
The Rise. The Shine. Get 20% off your first Vuori purchase with email sign-up. Can be redeemed in stores or online.
Shop the Biggest Sale of the Yearvideoplay
Brooklinenblack friday offer · 2025-11-28
Shop the Biggest Sale of the Year
Why it works: 'The literal biggest sale of the year at the only place that matters', superlative plus swagger, no product claim needed.
Steal this: Write one BF voice line you can run across every SKU so the sale reads as a brand moment, not a discount dump.
Copy and landing page
Hello, it’s BLACK FRIDAY! The literal biggest sale of the year at the only place that matters. So don’t miss out on saving BIG on award-winning best selling comfort.
The Biggest Sale of the Year? Just. Got. BIGGER.videoplay
Brooklinenblack friday offer · 2025-11-28
The Biggest Sale of the Year? Just. Got. BIGGER.
Why it works: Stacks two offers, 25% sitewide AND 50% off bundles, so the bundle becomes the obvious high-AOV choice.
Steal this: Anchor a sitewide % against a steeper bundle % to push AOV without discounting the whole catalog.
Copy and landing page
It’s the ONLY Black Friday Sale that matters. Don’t miss out on a chance to get 25% off sitewide, plus 50% off some of our very best bedding bundles.
The Black Friday Sale is here,  get 25% off everything.
Shop our biggevideoplay
Bombasblack friday offer · 2025-11-27
The Black Friday Sale is here, get 25% off everything. Shop our bigge
Why it works: '25% off everything', the word 'everything' removes the exclusion anxiety that kills BF click-through.
Steal this: If your sale truly has no exclusions, say 'everything' in the creative; it outperforms 'up to'.
Copy and landing page
The Black Friday Sale is here, get 25% off everything. Shop our biggest sale of the year.
Black Friday Sale: 25% Off Everythingimage
Bombasblack friday offer · 2025-12-01
Black Friday Sale: 25% Off Everything
Why it works: Headline is the entire offer, verbatim: 'Black Friday Sale: 25% Off Everything' with the copy repeating it.
Steal this: Let the headline field carry the full offer so the ad works even when the image is cropped in feed.
Copy and landing page
The Black Friday Sale is here, get 25% off everything. Shop our biggest sale of the year.
Granola Savings: Up to 35%image
Magic Spoonblack friday offer · 2025-11-29
Granola Savings: Up to 35%
Why it works: Category-specific number, 'Granola Savings: Up to 35%', lets one sale run as many different ads.
Steal this: Split one sitewide % into per-category creative so you can test which product line pulls the BF click.
Copy and landing page
Black Friday Sale is Live! 🎉 Up To 35% OFF PROTEIN CEREAL, TREATS AND GRANOLA 🎉
Protein Treats Up To 35% Offimage
Magic Spoonblack friday offer · 2025-12-01
Protein Treats Up To 35% Off
Why it works: 'Don't miss out on our biggest sale of the year' paired with the bundle as the hero unit.
Steal this: Make the bundle the BF hero SKU, not the single unit, same discount, much better contribution margin.
Copy and landing page
Don't miss out on our biggest sale of the year! 🤑✨ The protein packed bundles you've been waiting for. Now with up to 35% off during our Black Friday sale.
The. Biggest. Sale.image
Olipopblack friday offer · 2025-11-21
The. Biggest. Sale.
Why it works: 'The. Biggest. Sale.', three periods turn a three-word headline into a text-only offer poster.
Steal this: Set your offer in oversized type on flat brand color; no product shot needed when the number is the story.
Copy and landing page
Now is the time to discover the hype: our refreshing, delicious soda is 30% off sitewide
The. Biggest. Sale.image
Olipopblack friday offer · 2025-11-21
The. Biggest. Sale.
Why it works: Same headline, different channel, the Amazon variant runs 25% while DTC runs 30%, protecting the owned-channel margin.
Steal this: Run a retail-media variant of your BF creative with a slightly worse offer so DTC stays the better deal.
Copy and landing page
Now is the time to discover the hype: our refreshing, delicious soda is up to 25% off on Amazon
Shop The World’s Best Filtered Showerheadimage
Jolieblack friday offer · 2025-11-29
Shop The World’s Best Filtered Showerhead
Why it works: Price anchor instead of a percentage, 'For as low as $98, just for Black Friday & Cyber Monday' makes the saving concrete.
Steal this: When your % is unimpressive, advertise the floor price instead; $98 lands harder than 20% off.
Copy and landing page
For as low as $98, just for Black Friday & Cyber Monday, enjoy the only clinically proven shower filter - it’s the holiday season, and everyone deserves clean water. Here’s what our 500,000+ customers love: ☑️ 81% Experienced Less Hair Shedding ☑️ 71% Experienced Less Acne
Get 50% off your first boxvideoplay
The Farmer's Dogblack friday offer · 2026-09-09
Get 50% off your first box
Why it works: Reframes the offer as a daily cost, '$2/day', then stacks the 50%-off-first-box on top.
Steal this: Translate your subscription discount into a per-day number so the BF offer clears the price objection too.
Copy and landing page
Our new topper plans are just $2/day for any dog. Let’s get some fresh in their bowl, and let’s get you 50% off your first box when you sign up today.
Shop the biggest Cyber Monday Sale yetvideoplay
Brooklinencyber monday / extension · 2025-12-01
Shop the biggest Cyber Monday Sale yet
Why it works: Free gift with $250+ threshold replaces a deeper discount, 'exclusive Big Bag free while supplies last'.
Steal this: Extend into Cyber Monday with a GWP at an AOV threshold instead of cutting price again.
Copy and landing page
You read right. Shop 25% off sitewide during our biggest sale of the year, and get our exclusive Big Bag for free while supplies last, when you purchase $250+.
The Biggest Sale of the Year? Just. Got. BIGGER.videoplay
Brooklinencyber monday / extension · 2025-12-01
The Biggest Sale of the Year? Just. Got. BIGGER.
Why it works: 'Getting even BIGGER' gives a legitimate reason to re-email and re-serve the same audience on Monday.
Steal this: Announce an escalation, not an extension, people forgive a bigger sale, they ignore a longer one.
Copy and landing page
Our BIG Black Friday Sale is getting even BIGGER. Shop our very best, Linen, Cashmere, and Flannel, for half-off. Save big on everything but the mattress now.
The Biggest Sale of the Year? Just. Got. BIGGER.videoplay
Brooklinencyber monday / extension · 2025-11-28
The Biggest Sale of the Year? Just. Got. BIGGER.
Why it works: Half-off framing on whole categories (Linen, Cashmere, Flannel) reads as a genuinely new offer.
Steal this: Reserve one category at a headline-grabbing 50% to power the Cyber Monday escalation.
Copy and landing page
Our Black Friday Sale is JUST GETTING BIGGER. So don’t miss out on the chance to get an entire Linen, Cashmere or Flannel bed for half-off.
The Whole Site Is On Sale!videoplay
Dr. Squatchcyber monday / extension · 2026-09-07
The Whole Site Is On Sale!
Why it works: 'EXTENDED' plus a free limited-edition hat gives the extension a new hook beyond more time. (Labor Day 2026 sale, same extension mechanic.)
Steal this: Attach a new free item to the extension so the second wave has something the first wave didn't.
Copy and landing page
🚨 EXTENDED Labor Day Sale! 🧢 FREE limited edition hat! 25% Off SITEWIDE! Plus, bundles are up to 45% off, which is frankly irresponsible of us FREE shipping starts at $50. Your move. Extended Labor Day Sale ends soon! What are ylu going sitting there? Let's go!
Preserve Their Memoriesvideoplay
Storyworthgift guide and gifting · 2025-12-25
Preserve Their Memories
Why it works: Third-party proof as the gift argument, Wirecutter, CNN and The Strategist stacked in one line.
Steal this: Put your press logos in the gifting creative; a gifter needs permission from someone other than you.
Copy and landing page
Wirecutter, CNN, The Strategist, and more all recommend Storyworth as the perfect last-minute holiday gift for the people you love most.
Get $15 Off TODAYvideoplay
Storyworthgift guide and gifting · 2025-12-26
Get $15 Off TODAY
Why it works: 'A meaningful gift, even at the last minute', sells the scheduling feature as the anxiety fix.
Steal this: Name the last-minute buyer explicitly in December; they are the highest-intent, lowest-price-sensitive segment.
Copy and landing page
The easiest way to preserve memories in a hardcover book. Write or voice-record stories & add unlimited color photos to bring them to life.
20% Off Your First Order With COMFORT20videoplay
Bombasgift guide and gifting · 2025-11-13
20% Off Your First Order With COMFORT20
Why it works: Product is pre-packaged as the gift, 'The Fair Isle Ornament Gift Box' removes the wrapping objection.
Steal this: Build one SKU that is visually already a gift; it outsells a discounted core SKU in December.
Copy and landing page
The Bombas Fair Isle Ornament Gift Box. Merry, Bright, and Soft Too.
20% Off Your First Order With COMFORT20videoplay
Bombasgift guide and gifting · 2025-12-04
20% Off Your First Order With COMFORT20
Why it works: 'No Wrapping Required' is the entire value prop in three words.
Steal this: Find the friction between purchase and gifting and kill it in the headline.
Copy and landing page
The Bombas Ankle Sock Gift Box. No Wrapping Required.
Get More, Get Merryvideoplay
Brooklinengift guide and gifting · 2025-11-07
Get More, Get Merry
Why it works: Price-banded gift guide, 'gifts under $150', does the shopper's filtering for them.
Steal this: Run gift guides as price bands, not product categories; that's how people actually shop for others.
Copy and landing page
Looking for gifts that are big on savings, and heavy on comfort? Shop gifts under $150 for you, yours, and theirs from Brooklinen.
A Fully Styled Bed,  Made for You by @DaniKlaricvideoplay
Brooklinengift guide and gifting · 2025-11-06
A Fully Styled Bed, Made for You by @DaniKlaric
Why it works: Creator-curated bundle ('curated by @DaniKlaric') borrows taste authority to justify a fixed set.
Steal this: Have a creator curate a holiday bundle so the SKU set feels edited rather than merchandised.
Copy and landing page
Too tired to make your bed? We’ve got you. Creative director and interior decorator Dani Klarić curated an exclusive holiday bundle you’ll love.
Give The Gift Of Clean Hair & Skinimage
Joliegift guide and gifting · 2025-10-20
Give The Gift Of Clean Hair & Skin
Why it works: Anti-clutter gifting angle, 'without adding more clutter to their shelves or changing their routine'.
Steal this: If you sell an upgrade to something people already own, sell it as the gift that adds no obligation.
Copy and landing page
What if you could gift someone their best skin & hair without adding more clutter to their shelves or changing their routine? Well, you can with Jolie! A simple upgrade that makes all the difference.
The Ultimate Registry Giftimage
Carawaygift guide and gifting · 2026-09-08
The Ultimate Registry Gift
Why it works: Registry as gifting occasion, captures the gift-buyer at a moment competitors ignore.
Steal this: Target adjacent gifting occasions (registry, new home, new baby) with the same Q4 creative system.
Copy and landing page
From “I do” to dinner for two, build your registry with clean cookware made to last through your happily ever after. 💍🎁
FREE GIFT with EVERY ORDER 🔥videoplay
Hismilegift guide and gifting · 2026-09-09
FREE GIFT with EVERY ORDER 🔥
Why it works: Mystery free gift with every order, curiosity replaces a discount as the incentive.
Steal this: Use a mystery GWP when you can't afford a deeper cut; curiosity converts nearly as well as a percentage.
Copy and landing page
🚨 FREE MYSTERY GIFT*🚨 🎁 Every order comes with a MYSTERY FREE gift. 😱 I can't say what you'll get but let's just say you're unlikely to be disappointed 👀 *Offer only available at hismileteeth.com. Gift range varies per region. 1 gift per order, while stocks last. T&Cs apply.
The Mother's Day Gift She'll Actually Use. Free Shipping.videoplay
Lume Deodorantgift guide and gifting · 2026-05-03
The Mother's Day Gift She'll Actually Use. Free Shipping.
Why it works: 'The Gift She'll Actually Use' plus a review quote, pre-empts the 'they won't want it' gifting fear.
Steal this: Lead gifting creative with the recipient's reaction, not the product's features.
Copy and landing page
"'I've tried 30+ deodorants. This stuff is legit.', Kristen ⭐⭐⭐⭐⭐ This Mother's Day, give the deodorant that actually works, for pits, privates, and beyond. Choose your favorite scents, grab the starter pack, and get free shipping for a limited time. ⭐⭐⭐⭐⭐ 350,000+ five-star re
All-Inclusive Bedding. Shop Hardcore Bundles and Get Your Whole Bed for Lessvideoplay
Brooklinenbundles/stock-up · 2025-11-05
All-Inclusive Bedding. Shop Hardcore Bundles and Get Your Whole Bed for Less
Why it works: 'Get Your Whole Bed for Less' sells the complete solution instead of a discounted item.
Steal this: Bundle to a complete use case ('whole bed', 'whole kitchen') so the discount buys a bigger basket.
Copy and landing page
Mix. Match. Bundle. Save. Pair your fave colors with your fave textures to make your perfect bed for less. Shop award-winning bundles from Brooklinen now.
Flash Sale on Exclusive Bundlesvideoplay
Brooklinenbundles/stock-up · 2025-11-10
Flash Sale on Exclusive Bundles
Why it works: Up to 35% off on the single #1 bundle, one hero unit gets the deepest cut.
Steal this: Pick one hero bundle for your steepest discount and let every other SKU ride its halo.
Copy and landing page
Flash sales don’t come here often. Shop up to 35% off our #1 favorite Luxe Sateen Hardcore Bundle.
Shop the Biggest Sale of the Yearvideoplay
Brooklinenbundles/stock-up · 2025-11-26
Shop the Biggest Sale of the Year
Why it works: '40% off new best selling bundles, every 48 hours', rotating drops create repeat visits across the BF window.
Steal this: Rotate which bundle is on deepest discount every 48 hours to give returning traffic a reason to check back.
Copy and landing page
Hello, it’s BLACK FRIDAY! The literal biggest sale of the year at the only place that matters. Time to get wild about bundles. Shop 40% off new best selling bundles, every 48 hours.
Extra 30% Off When You Stock Upimage
True Classicbundles/stock-up · 2026-09-05
Extra 30% Off When You Stock Up
Why it works: Tiered stack, 'Extra 30% Off When You Stock Up', the discount grows with cart size.
Steal this: Make the discount a function of quantity so the sale raises AOV rather than just clearing units.
Copy and landing page
Labor Day weekend is your chance to upgrade the everyday fits you reach for most.
Save Up To 50% On Select Packs.videoplay
True Classicbundles/stock-up · 2026-09-05
Save Up To 50% On Select Packs.
Why it works: Packs framed as the default purchase: 'Bundle our top-rated shirts together and save'.
Steal this: Default your BF landing page to the multi-pack; single units should be the harder option to find.
Copy and landing page
Shop your new favorite shirt(s)(s)(s)(s) Bundle our top-rated shirts together and save with True Classic packs. The only drawback? You can’t wear them all at once.
$1,118 OFF + FREE GIFT ENDS SOONimage
HexCladbundles/stock-up · 2026-09-04
$1,118 OFF + FREE GIFT ENDS SOON
Why it works: Dollar-savings anchor at absurd scale, '$1,118 OFF + FREE GIFT ENDS SOON' on the top bundle.
Steal this: On high-ticket bundles advertise the dollar saving, not the percentage; the bigger number wins.
Copy and landing page
If you’re going to upgrade your kitchen, go all in. Right now, save $1,118 and get a FREE gift with the Sundown Sizzle Bundle during the Labor Day Sale. Cookware, knives, mixing bowls and a HexMill come together in one complete kitchen upgrade, all backed by HexClad performance.
🤯 3 FREE GIFTS + 54% OFF 🤯videoplay
Dr. Squatchbundles/stock-up · 2026-09-02
🤯 3 FREE GIFTS + 54% OFF 🤯
Why it works: Stacks three free gifts on top of 54% off, the offer reads as overwhelming value in one glance.
Steal this: Stack GWPs onto a bundle discount so the offer can't be price-matched on the headline number alone.
Copy and landing page
54% OFF + 3 FREE GIFTS | Squatch Stack Bundle ⭐⭐⭐⭐⭐ Tens of thousands of 5 star reviews 🤑 54% OFF sale ends soon! 🧼 Try our soap & deo to score a MASSIVE discount + 3 FREE GIFTS! 🔗 New customers only, click here to claim! 🫚 Made with natural ingredients 👃 Amazing scents that me
Get a Luggage Set for 45% OFF.image
The Ridgebundles/stock-up · 2026-09-03
Get a Luggage Set for 45% OFF.
Why it works: Was/now logic without the was, '45% OFF' plus 'Free accessories ($195 value)' quantifies the freebie.
Steal this: Always put a dollar value on your free gift; an unpriced free item is read as worthless.
Copy and landing page
Stop replacing luggage. This is the last carry-on you'll ever buy. ✅ 30% thicker shell than standard luggage ✅ Free accessories ($195 value): Packing cubes, shoe tote, laundry bag, cleaning kit, luggage tag, and more. ✅ Lightweight + fully weatherproof ✅ Tracker Card Pocket
A FREE $99 Gift for Your Dogvideoplay
Sundays for Dogsbundles/stock-up · 2026-08-13
A FREE $99 Gift for Your Dog
Why it works: Partner GWP with a hard price tag, 'A FREE $99 Gift for Your Dog', value without discounting the product.
Steal this: Partner with a non-competing brand for a high-perceived-value GWP instead of cutting your own margin.
Copy and landing page
You shouldn't have to choose between better nutrition and peace of mind. Sundays for Dogs and Fi have teamed up to make dog parenting easier. Start your Sundays plan and get a FREE Fi GPS Tracker + 6 Month Membership ($99 Value).
Get $10 Off TODAYvideoplay
Storyworthshipping cutoff · 2025-12-24
Get $10 Off TODAY
Why it works: Runs on Christmas Eve because the product has no shipping cutoff, digital delivery is the whole advantage.
Steal this: If any part of your catalog delivers instantly, run it hard the week everyone else has stopped shipping.
Copy and landing page
❤️ Show them that their stories matter ❤️ Give a loved one Storyworth, and their timeless stories will be captured forever. 1️⃣ We send weekly questions about their life. 2️⃣ They simply reply by email with a story. 3️⃣ A keepsake book is printed with all their memories. A yea
Preserve Their Memoriesimage
Storyworthshipping cutoff · 2025-12-29
Preserve Their Memories
Why it works: 'Delivered to their email inbox when you want', the timing control is the feature being sold.
Steal this: Sell scheduled delivery as a feature in late December; it converts the panicked gifter.
Copy and landing page
The people we love most can be the hardest to shop for. When you give them Storyworth, you’re telling them that their stories matter. Plus it can be delivered to their email inbox when you want, including right now.
Gift (Card) the Best in Bed with E-Gift Cardsvideoplay
Brooklinenshipping cutoff · 2025-11-30
Gift (Card) the Best in Bed with E-Gift Cards
Why it works: E-gift card aimed at 'the last-minute gifters', the post-cutoff offer that still books revenue.
Steal this: Put real budget behind gift cards after your shipping cutoff instead of going dark.
Copy and landing page
For the hard-to-please giftees and the last-minute gifters, meet the E-Gift Card.
Get $15 off TODAYvideoplay
Storyworthshipping cutoff · 2025-12-24
Get $15 off TODAY
Why it works: '$15 off TODAY', a one-day-only discount that only makes sense because the deadline is real.
Steal this: Use 'TODAY' rather than a date in the final 48 hours; it never goes stale in the ad account.
Copy and landing page
Thoughtful updates make sharing stories even easier & your Storyworth book more beautiful than ever. The perfect gift is $15 off now!
Last Chance Sale: 25% Off Everythingimage
Bombaslast chance / final hours · 2025-12-12
Last Chance Sale: 25% Off Everything
Why it works: 'Last Chance Sale: 25% Off Everything', same number as BF, repositioned as the final window.
Steal this: Don't discount deeper at the end; re-label the same offer as last chance and let scarcity do the work.
Copy and landing page
Last Chance Sale, get 25% off everything.
Holiday Sale | Ends Soonvideoplay
Jolielast chance / final hours · 2025-12-19
Holiday Sale | Ends Soon
Why it works: Two urgency devices at once, 'Ends Soon' plus 'before we sell out again', deadline and stock.
Steal this: Pair a time deadline with a stock warning; either alone is easy to ignore.
Copy and landing page
It's the holiday season, and everyone deserves clean water. Enjoy 20% off the only clinically proven shower filter before we sell out again. Here’s what our 500,000+ customers love: ☑️ 81% Experienced Less Hair Shedding ☑️ 71% Experienced Less Acne ☑️ 69% Experienced Less Scalp
The Biggest Sale of the Year? Just. Got. BIGGER.videoplay
Brooklinenlast chance / final hours · 2025-11-28
The Biggest Sale of the Year? Just. Got. BIGGER.
Why it works: 'It's ending SOON' in caps inside otherwise playful copy, the urgency is the only shouted word.
Steal this: Capitalise exactly one urgency word so it reads as emphasis rather than as a shouty discount ad.
Copy and landing page
It’s the ONLY Black Friday Sale that matters and it’s ending SOON. Don’t miss out on a chance to get 25% off our latest and greatest, like cool, crisp Classic Percale and luxuriously smooth Luxe Sateen, in all-new patterns and colors.
🔥 LAST CHANCE TO SAVE DURING THE END OF SUMMER SALE🔥videoplay
HexCladlast chance / final hours · 2026-09-06
🔥 LAST CHANCE TO SAVE DURING THE END OF SUMMER SALE🔥
Why it works: Fire emoji framing plus a hard dollar save and a free pan valued in the copy, maximum density. (End of Summer 2026 sale.)
Steal this: Run your final-hours creative at higher information density than your teaser; late buyers want the full deal spelled out.
Copy and landing page
🎁 The End of Summer Sale ENDS SOON! 🎁 Save €459* and get a FREE Deep Sauté Pan (€209 value!) when you buy our best-selling 13-Piece Cookware Set. ✔️ 20 cm Pan + Lid ✔️ 25 cm Pan + Lid ✔️ 30 cm Pan + Lid ✔️ 30 cm Wok ✔️ 1.8 L Pot + Lid ✔️ 2.8 L Pot + Lid ✔️ 7.5 L Pot + Lid ✔️ 4.
Last Chance To Save Up to 40% Off.videoplay
Ruggablelast chance / final hours · 2026-09-05
Last Chance To Save Up to 40% Off.
Why it works: 'The sale is ending soon!' opens the body copy before any product claim. (Summer 2026 sale.)
Steal this: Put the deadline in the first four words of the primary copy so it survives feed truncation.
Copy and landing page
The sale is ending soon! Don’t be sad summer's over. Be happy that you get up to 40% off the rug that changes everything.
Last chance: up to 35% offimage
Vessilast chance / final hours · 2026-09-07
Last chance: up to 35% off
Why it works: Headline is pure urgency + number: 'Last chance: up to 35% off'. (Labour Day 2026 sale.)
Steal this: Keep a last-chance static ready with only the number swappable so you can ship it in an hour.
Copy and landing page
Our Labour Day Sale is on now. Save up to 35% on waterproof styles for wet commutes, rainy errands, and unexpected weather.
Up to 60% Off Ending Soon!image
True Classiclast chance / final hours · 2026-09-05
Up to 60% Off Ending Soon!
Why it works: 'Up to 60% Off Ending Soon!', the biggest number in the account saved for the closing push. (Labor Day 2026 sale.)
Steal this: Hold your deepest 'up to' number for the final 48 hours rather than opening with it.
Copy and landing page
Last chance to refresh your rotation for less this Labor Day Weekend
Shop Our Very Best in Bath Before they Sell Outimage
Brooklinenlast chance / final hours · 2025-12-01
Shop Our Very Best in Bath Before they Sell Out
Why it works: Sold-out warning as the close, 'Before they Sell Out' with 'no wonder everybody wants them' as social proof.
Steal this: Convert scarcity into popularity; 'selling out' only works if you say why it's selling out.
Copy and landing page
Every day’s a spa day with superiorly soft, award-winning, best-selling Super-Plush. No wonder everybody wants them.
New Year. Make it comfy.image
Bombasq5 new year and self-gift · 2026-01-06
New Year. Make it comfy.
Why it works: Pivots gifting to self, 'Whatever you do in 2026, do it comfortably', with the evergreen first-order code.
Steal this: Swap your December gifting hook for a self-purchase hook on Jan 1; same product, opposite buyer.
Copy and landing page
Whatever you do in 2026, do it comfortably. Take 20% off your first order, use code COMFORT20.
Crush your protein goalsvideoplay
Magic Spoonq5 new year and self-gift · 2025-12-04
Crush your protein goals
Why it works: 'Remember those New Year Goals?', a guilt-free callback that targets the resolution buyer.
Steal this: Write Q5 creative that references the resolution the buyer already made; you don't have to create the motivation.
Copy and landing page
Remember those New Year Goals?🫡 Get back on track! Stay full & focused with our entire lineup, and crush those New Year's goals!
20% Off Until 12/31image
Jolieq5 new year and self-gift · 2025-12-29
20% Off Until 12/31
Why it works: Hard date in the headline, '20% Off Until 12/31', converts the dead week between Christmas and New Year.
Steal this: Run a named end-date offer on Dec 26-31; that week has cheap inventory and high intent.
Copy and landing page
Start 2026 with cleaner shower water for healthier skin and hair. Enjoy 20% off the only clinically proven shower filter until 12/31 Here’s what our 500,000+ customers love: ☑️ 81% Experienced Less Hair Shedding ☑️ 71% Experienced Less Acne ☑️ 69% Experienced Less Scalp Itchines
New Year Sale: Get 50% off your first orderimage
Hiyaq5 new year and self-gift · 2026-09-02
New Year Sale: Get 50% off your first order
Why it works: 'New Year Sale: Get 50% off your first order' as headline on a long problem-agitate body, offer plus education.
Steal this: Pair a Q5 offer headline with your best evergreen education copy; new-year buyers need both.
Copy and landing page
Hey parents -- ever stress over your kids not getting all the essentials they need? Can a supplement help? At Hiya -- we help fill in the most common gaps. With just one multivitamin a day -- designed 100% for kids. Expert-formulated 👩‍🔬 Parent approved 👨‍👩‍👧‍👦 15+ essential
New Year, Better Routineimage
Jones Road Beautyq5 new year and self-gift · 2026-09-05
New Year, Better Routine
Why it works: 'New Year, Better Routine' reframes a product launch as a resolution, no discount required.
Steal this: Sell the January routine reset rather than a January discount if your margins can't take another cut.
Copy and landing page
Revive dry, dull winter skin with The Body Collection by Jones Road. The collection consists of five intentional formulas, each enriched with ceramides and other deeply nourishing ingredients to comfort dryness, restore softness, and support overall skin health.
RESTOCK ALERTimage
Bombasq5 new year and self-gift · 2026-01-12
RESTOCK ALERT
Why it works: 'RESTOCK ALERT ... They sold out fast, but now they're back', post-holiday demand proof as the hook.
Steal this: Use January restock ads to convert everyone who bounced on a sold-out SKU in December.
Copy and landing page
We made shoes so comfortable, you’d swear they were slippers. They sold out fast, but now they’re back.
07  ·  Execution

Execution: week by week, the creative schedule, and what we need by October 1

The dates the plan is executed on, with an owner on every line.

07.1

Week by week, September 14 to January 15

Sep 14 to 20

  • Confirm the Q4 promo calendar and the Black Friday offer depth against marginYour team with Rosewater
  • Mobile PageSpeed audit on every paid landing pageCRO partner
  • Creative Demand Model for November: 40+ sale assets plus the evergreen batchRosewater
  • Brief your creative partners on the 18-asset shot listRosewater

Sep 21 to Oct 4

  • Sale hub and advertorial pages in buildCRO partner
  • Free-shipping threshold test liveCRO partner
  • October brand moment creative in productionYour creative team
  • Early-access sign-up flow built in Klaviyo (list + SMS)Email

Oct 5 to 18

  • October brand moment liveRosewater
  • Offer mechanic test live (3 to 5 offers, profit per visitor)CRO partner
  • Top-six abandonment fixes shippedCRO partner
  • First sale statics delivered for reviewYour creative team

Oct 19 to Nov 1

  • Cart drawer, BNPL and Shop Pay placement doneCRO partner
  • Discount combinations configured and testedYour ops team
  • Halloween / early-Nov flash live Oct 28Rosewater
  • Early Bird and teaser creative final Oct 30Your creative team

Nov 2 to 8

  • Early Bird / Veterans Day ad window submitted Nov 3, live Nov 6Rosewater
  • Teaser + gift guide ad window submitted Nov 6Rosewater
  • Code freeze Fri Nov 6: theme, apps, checkout lockedYour ops team
  • Inventory and fulfillment cutoffs confirmed with the 3PLYour ops team

Nov 9 to 15

  • Teasers and gift guides live Nov 9; early-access sign-up ads runningRosewater
  • Full Black Friday batch final Nov 13 (statics, wrappers, Reels, catalog frames)Your creative team
  • Q5 pages pre-builtCRO partner
  • Email/SMS calendar for Nov 19 to Dec 2 locked, with send times from tab 05Email

Nov 16 to 22

  • Early-access ad window submitted Nov 16, live Thu Nov 19 to the listRosewater
  • Black Friday public batch submitted Fri Nov 20Rosewater
  • Discount combinations retested Nov 16Your ops team
  • Hourly sale pacer connected and testedRosewater

Nov 23 to 29

  • Public offer live Mon Nov 23, 12am PTRosewater
  • Budgets raised Wed night for Thanksgiving, Thu night for FridayRosewater
  • Final-hours creative live Sun Nov 29, 5pm PTRosewater
  • No structural edits all weekEveryone

Nov 30 to Dec 6

  • Cyber Monday "just got bigger" live 12am; second raise 3pm PTRosewater
  • Extension Tue Dec 1; sale assets paused Wed Dec 2Rosewater
  • Holiday gifting ad window live Dec 2Rosewater
  • Sale recap with hourly read, next-year notes loggedRosewater

Dec 7 to 20

  • Order-by countdown live Dec 10, date swapped daily from Dec 14Rosewater
  • Cutoff banner on site, PDP, checkout, emailYour ops team + Email
  • E-gift card ad window live Dec 18Rosewater
  • Q5 batch submitted Dec 21Rosewater

Dec 21 to Jan 15

  • Budgets down Dec 24 to 25; gift cards onlyRosewater
  • Q5 ad window live Sat Dec 26 with fresh creativeRosewater
  • New Year offer page and gift-card redemption page liveCRO partner
  • Back to evergreen structure by Jan 11; full-season recapRosewater
Who does what. Rosewater (Max, Mylene) runs Meta and Google and the hourly pacer; Dan owns the promo calendar, the Ro launch date, email and SMS; Dan King and the Spoiler creative partners build the assets; Rosewater briefs, schedules and measures.
07.2

The creative schedule: 94 moment ads across 10 ad windows, first creative kit due Wed Oct 7

The go-live sheet turned into a briefing schedule: what to make, how many, for whom, and the day each kit is due.

Moment ads in the schedule
94
61 statics · 11 GIFs · 22 videos
Ad windows
10
each with a creative kit date, a submit date and a live date
First creative kit due
Wed Oct 7
for Play & Learn as the offer (H2 test)
Biggest live week
28 ads
week of Mon Nov 23
Creative kit rule
5 days before live
submitted to Meta 3 days before
Evergreen alongside
57 assets in October
the CDM lanes keep running through every window
How this ties to the Creative Demand Model. The October Creative Demand Model sets 85 assets for October (57 evergreen across six persona lanes, 11 for the Ro launch, 17 banked for November: 8 early-access and 9 Black Friday, kits approved Nov 15 and Nov 21). The schedule below is the same November work on the playbook's dates, plus the windows the CDM does not carry yet: teaser and list-building, final hours, Cyber Monday, gifting, order-by, e-gift and Q5.
07.3

Window by window: what to brief, how many, and when it is due

Every row is a batch the creative team can put straight into the concept log. Counts are launched ads (distinct ad IDs), statics first with a GIF cut of each hero and video for reach. The kit is approved five days before go-live and submitted to Meta three days before.

Ad window and offerCreative kit approvedSubmitLiveAdsStatic / GIF / videoPersona lanes (ads each)Brief angleDestination
Play & Learn as the offer (H2 test)
60 Day Play & Learn Guarantee as the whole offer
Wed Oct 7Fri Oct 9Mon Oct 1264 / 0 / 2Three-putters and high handicaps 3, Review-led researchers 3"Sixty days on the green"; the objection answered before the priceOG page, guarantee in the first screen
Ro mallet launch
Full price; the launch is the moment (H4)
Fri Oct 9Sun Oct 11Wed Oct 14116 / 1 / 4Single-digit gear switchers 4, Zero-torque comparison shoppers 4, Understand the stroke 3"It's not where the shaft goes, it's where the ball goes"; center-shafted, toe-up, the rollRo product page
Teaser + gift tiers + list
No number; "the list shops first"
Wed Nov 4Fri Nov 6Mon Nov 985 / 0 / 3Gift givers 4, Review-led researchers 2, Single-digit gear switchers 2Teaser Reels with the date, the gift tiers with prices, sign-up CTAearly-access sign-up, gift tier page
Early access
The Black Friday figure (H1), to the list, site visitors and engagers first
Sun Nov 15Tue Nov 17Fri Nov 2086 / 0 / 2Review-led researchers 3, Single-digit gear switchers 3, Gift givers 2"You are in early"; the number and first dibs on the RoOG and Ro pages, list only
Black Friday public batch
The Black Friday figure, the year's best
Wed Nov 18Fri Nov 20Mon Nov 232315 / 4 / 4Single-digit gear switchers 6, Review-led researchers 6, Understand the stroke 4, Three-putters and high handicaps 3, Zero-torque comparison shoppers 2, Gift givers 2The number in the first frame on every proven hook: award statics with a reason to act, the roll with the offer on it, text-only, was/now, founder cutOG and Ro pages with the offer in the first screen; comparison page for proof hooks
Final hours
Ends tonight
Tue Nov 24Thu Nov 26Sun Nov 2954 / 1 / 0Single-digit gear switchers 2, Review-led researchers 2, Gift givers 1"Final hours"; reused Mon evening and Tue as "extended"OG and Ro pages
Cyber Monday: something in the box (H3)
Same figure plus a gift with purchase (headcover or grip)
Wed Nov 25Fri Nov 27Mon Nov 3075 / 2 / 0Single-digit gear switchers 3, Gift givers 2, Review-led researchers 2"The sale just got bigger"; show the gift, not just name itOG and Ro pages
Gifting + blade or mallet, decided for you
The gift tiers, lighter depth, arrives by Christmas
Fri Nov 27Sun Nov 29Wed Dec 2116 / 2 / 3Gift givers 7, Three-putters and high handicaps 2, Review-led researchers 2"For the golfer who already has everything"; the quiz as the gift; the credential with the dategift tier page, quiz page
Order-by countdown + e-gift
Order by the UPS ground date; e-gift card after
Sat Dec 5Mon Dec 7Thu Dec 1065 / 0 / 1Gift givers 5, Single-digit gear switchers 1The date is the ad; swapped daily from Dec 14; instant-delivery e-gift from Dec 18product pages with the order-by banner, e-gift page
Q5: actually, become a better putter
New Year offer (shape decided in December), the guarantee standing
Mon Dec 21Wed Dec 23Sat Dec 2695 / 1 / 3Understand the stroke 3, Three-putters and high handicaps 3, Single-digit gear switchers 2, Review-led researchers 1Resolution and feedback over forgiveness; spend the gift card; the year's cheapest CPMsOG and Ro pages
Counts are distinct launched ad IDs. Lane counts reconcile to the window total. Rosewater briefs and schedules; your creative partners build: Dan King (King Marketing) and the Spoiler in-house team; concept log in the shared Google Sheet; 9x16 plus 4x5 per concept.
07.4

Week by week: kits due and ads going live

Week ofCreative kits due (ads in kit)Ads liveWindows going live
Mon Oct 5Play & Learn as the offer (H2 test) (6)
Ro mallet launch (11)
--
Mon Oct 12-17Play & Learn as the offer (H2 test), Ro mallet launch
Mon Nov 2Teaser + gift tiers + list (8)--
Mon Nov 9Early access (8)8Teaser + gift tiers + list
Mon Nov 16Black Friday public batch (23)8Early access
Mon Nov 23Final hours (5)
Cyber Monday: something in the box (H3) (7)
Gifting + blade or mallet, decided for you (11)
28Black Friday public batch, Final hours
Mon Nov 30Order-by countdown + e-gift (6)18Cyber Monday: something in the box (H3), Gifting + blade or mallet, decided for you
Mon Dec 7-6Order-by countdown + e-gift
Mon Dec 21Q5: actually, become a better putter (9)9Q5: actually, become a better putter
Concept #,Ad window,Creative kit approved,Submit to Meta,Live,Persona lane,Ads,Formats (static/GIF/video in window),Offer,Destination,Brief angle,File name stem
"1","Play & Learn as the offer (H2 test)","2026-10-07","2026-10-09","2026-10-12","Three-putters and high handicaps","3","4/0/2","60 Day Play & Learn Guarantee as the whole offer","OG page, guarantee in the first screen","""Sixty days on the green""; the objection answered before the price","Vendor_Threeputtersandhig_PlayLearnastheofferH2t"
"2","Play & Learn as the offer (H2 test)","2026-10-07","2026-10-09","2026-10-12","Review-led researchers","3","4/0/2","60 Day Play & Learn Guarantee as the whole offer","OG page, guarantee in the first screen","""Sixty days on the green""; the objection answered before the price","Vendor_Reviewledresearche_PlayLearnastheofferH2t"
"3","Ro mallet launch","2026-10-09","2026-10-11","2026-10-14","Single-digit gear switchers","4","6/1/4","Full price; the launch is the moment (H4)","Ro product page","""It's not where the shaft goes, it's where the ball goes""; center-shafted, toe-up, the roll","Vendor_Singledigitgearswi_Romalletlaunch"
"4","Ro mallet launch","2026-10-09","2026-10-11","2026-10-14","Zero-torque comparison shoppers","4","6/1/4","Full price; the launch is the moment (H4)","Ro product page","""It's not where the shaft goes, it's where the ball goes""; center-shafted, toe-up, the roll","Vendor_Zerotorquecomparis_Romalletlaunch"
"5","Ro mallet launch","2026-10-09","2026-10-11","2026-10-14","Understand the stroke","3","6/1/4","Full price; the launch is the moment (H4)","Ro product page","""It's not where the shaft goes, it's where the ball goes""; center-shafted, toe-up, the roll","Vendor_Understandthestrok_Romalletlaunch"
"6","Teaser + gift tiers + list","2026-11-04","2026-11-06","2026-11-09","Gift givers","4","5/0/3","No number; ""the list shops first""","early-access sign-up, gift tier page","Teaser Reels with the date, the gift tiers with prices, sign-up CTA","Vendor_Giftgivers_Teasergifttierslist"
"7","Teaser + gift tiers + list","2026-11-04","2026-11-06","2026-11-09","Review-led researchers","2","5/0/3","No number; ""the list shops first""","early-access sign-up, gift tier page","Teaser Reels with the date, the gift tiers with prices, sign-up CTA","Vendor_Reviewledresearche_Teasergifttierslist"
"8","Teaser + gift tiers + list","2026-11-04","2026-11-06","2026-11-09","Single-digit gear switchers","2","5/0/3","No number; ""the list shops first""","early-access sign-up, gift tier page","Teaser Reels with the date, the gift tiers with prices, sign-up CTA","Vendor_Singledigitgearswi_Teasergifttierslist"
"9","Early access","2026-11-15","2026-11-17","2026-11-20","Review-led researchers","3","6/0/2","The Black Friday figure (H1), to the list, site visitors and engagers first","OG and Ro pages, list only","""You are in early""; the number and first dibs on the Ro","Vendor_Reviewledresearche_Earlyaccess"
"10","Early access","2026-11-15","2026-11-17","2026-11-20","Single-digit gear switchers","3","6/0/2","The Black Friday figure (H1), to the list, site visitors and engagers first","OG and Ro pages, list only","""You are in early""; the number and first dibs on the Ro","Vendor_Singledigitgearswi_Earlyaccess"
"11","Early access","2026-11-15","2026-11-17","2026-11-20","Gift givers","2","6/0/2","The Black Friday figure (H1), to the list, site visitors and engagers first","OG and Ro pages, list only","""You are in early""; the number and first dibs on the Ro","Vendor_Giftgivers_Earlyaccess"
"12","Black Friday public batch","2026-11-18","2026-11-20","2026-11-23","Single-digit gear switchers","6","15/4/4","The Black Friday figure, the year's best","OG and Ro pages with the offer in the first screen; comparison page for proof hooks","The number in the first frame on every proven hook: award statics with a reason to act, the roll with the offer on it, text-only, was/now, founder cut","Vendor_Singledigitgearswi_BlackFridaypublicbatch"
"13","Black Friday public batch","2026-11-18","2026-11-20","2026-11-23","Review-led researchers","6","15/4/4","The Black Friday figure, the year's best","OG and Ro pages with the offer in the first screen; comparison page for proof hooks","The number in the first frame on every proven hook: award statics with a reason to act, the roll with the offer on it, text-only, was/now, founder cut","Vendor_Reviewledresearche_BlackFridaypublicbatch"
"14","Black Friday public batch","2026-11-18","2026-11-20","2026-11-23","Understand the stroke","4","15/4/4","The Black Friday figure, the year's best","OG and Ro pages with the offer in the first screen; comparison page for proof hooks","The number in the first frame on every proven hook: award statics with a reason to act, the roll with the offer on it, text-only, was/now, founder cut","Vendor_Understandthestrok_BlackFridaypublicbatch"
"15","Black Friday public batch","2026-11-18","2026-11-20","2026-11-23","Three-putters and high handicaps","3","15/4/4","The Black Friday figure, the year's best","OG and Ro pages with the offer in the first screen; comparison page for proof hooks","The number in the first frame on every proven hook: award statics with a reason to act, the roll with the offer on it, text-only, was/now, founder cut","Vendor_Threeputtersandhig_BlackFridaypublicbatch"
"16","Black Friday public batch","2026-11-18","2026-11-20","2026-11-23","Zero-torque comparison shoppers","2","15/4/4","The Black Friday figure, the year's best","OG and Ro pages with the offer in the first screen; comparison page for proof hooks","The number in the first frame on every proven hook: award statics with a reason to act, the roll with the offer on it, text-only, was/now, founder cut","Vendor_Zerotorquecomparis_BlackFridaypublicbatch"
"17","Black Friday public batch","2026-11-18","2026-11-20","2026-11-23","Gift givers","2","15/4/4","The Black Friday figure, the year's best","OG and Ro pages with the offer in the first screen; comparison page for proof hooks","The number in the first frame on every proven hook: award statics with a reason to act, the roll with the offer on it, text-only, was/now, founder cut","Vendor_Giftgivers_BlackFridaypublicbatch"
"18","Final hours","2026-11-24","2026-11-26","2026-11-29","Single-digit gear switchers","2","4/1/0","Ends tonight","OG and Ro pages","""Final hours""; reused Mon evening and Tue as ""extended""","Vendor_Singledigitgearswi_Finalhours"
"19","Final hours","2026-11-24","2026-11-26","2026-11-29","Review-led researchers","2","4/1/0","Ends tonight","OG and Ro pages","""Final hours""; reused Mon evening and Tue as ""extended""","Vendor_Reviewledresearche_Finalhours"
"20","Final hours","2026-11-24","2026-11-26","2026-11-29","Gift givers","1","4/1/0","Ends tonight","OG and Ro pages","""Final hours""; reused Mon evening and Tue as ""extended""","Vendor_Giftgivers_Finalhours"
"21","Cyber Monday: something in the box (H3)","2026-11-25","2026-11-27","2026-11-30","Single-digit gear switchers","3","5/2/0","Same figure plus a gift with purchase (headcover or grip)","OG and Ro pages","""The sale just got bigger""; show the gift, not just name it","Vendor_Singledigitgearswi_CyberMondaysomethingin"
"22","Cyber Monday: something in the box (H3)","2026-11-25","2026-11-27","2026-11-30","Gift givers","2","5/2/0","Same figure plus a gift with purchase (headcover or grip)","OG and Ro pages","""The sale just got bigger""; show the gift, not just name it","Vendor_Giftgivers_CyberMondaysomethingin"
"23","Cyber Monday: something in the box (H3)","2026-11-25","2026-11-27","2026-11-30","Review-led researchers","2","5/2/0","Same figure plus a gift with purchase (headcover or grip)","OG and Ro pages","""The sale just got bigger""; show the gift, not just name it","Vendor_Reviewledresearche_CyberMondaysomethingin"
"24","Gifting + blade or mallet, decided for you","2026-11-27","2026-11-29","2026-12-02","Gift givers","7","6/2/3","The gift tiers, lighter depth, arrives by Christmas","gift tier page, quiz page","""For the golfer who already has everything""; the quiz as the gift; the credential with the date","Vendor_Giftgivers_Giftingbladeormalletde"
"25","Gifting + blade or mallet, decided for you","2026-11-27","2026-11-29","2026-12-02","Three-putters and high handicaps","2","6/2/3","The gift tiers, lighter depth, arrives by Christmas","gift tier page, quiz page","""For the golfer who already has everything""; the quiz as the gift; the credential with the date","Vendor_Threeputtersandhig_Giftingbladeormalletde"
"26","Gifting + blade or mallet, decided for you","2026-11-27","2026-11-29","2026-12-02","Review-led researchers","2","6/2/3","The gift tiers, lighter depth, arrives by Christmas","gift tier page, quiz page","""For the golfer who already has everything""; the quiz as the gift; the credential with the date","Vendor_Reviewledresearche_Giftingbladeormalletde"
"27","Order-by countdown + e-gift","2026-12-05","2026-12-07","2026-12-10","Gift givers","5","5/0/1","Order by the UPS ground date; e-gift card after","product pages with the order-by banner, e-gift page","The date is the ad; swapped daily from Dec 14; instant-delivery e-gift from Dec 18","Vendor_Giftgivers_Orderbycountdownegift"
"28","Order-by countdown + e-gift","2026-12-05","2026-12-07","2026-12-10","Single-digit gear switchers","1","5/0/1","Order by the UPS ground date; e-gift card after","product pages with the order-by banner, e-gift page","The date is the ad; swapped daily from Dec 14; instant-delivery e-gift from Dec 18","Vendor_Singledigitgearswi_Orderbycountdownegift"
"29","Q5: actually, become a better putter","2026-12-21","2026-12-23","2026-12-26","Understand the stroke","3","5/1/3","New Year offer (shape decided in December), the guarantee standing","OG and Ro pages","Resolution and feedback over forgiveness; spend the gift card; the year's cheapest CPMs","Vendor_Understandthestrok_Q5actuallybecomeabette"
"30","Q5: actually, become a better putter","2026-12-21","2026-12-23","2026-12-26","Three-putters and high handicaps","3","5/1/3","New Year offer (shape decided in December), the guarantee standing","OG and Ro pages","Resolution and feedback over forgiveness; spend the gift card; the year's cheapest CPMs","Vendor_Threeputtersandhig_Q5actuallybecomeabette"
"31","Q5: actually, become a better putter","2026-12-21","2026-12-23","2026-12-26","Single-digit gear switchers","2","5/1/3","New Year offer (shape decided in December), the guarantee standing","OG and Ro pages","Resolution and feedback over forgiveness; spend the gift card; the year's cheapest CPMs","Vendor_Singledigitgearswi_Q5actuallybecomeabette"
"32","Q5: actually, become a better putter","2026-12-21","2026-12-23","2026-12-26","Review-led researchers","1","5/1/3","New Year offer (shape decided in December), the guarantee standing","OG and Ro pages","Resolution and feedback over forgiveness; spend the gift card; the year's cheapest CPMs","Vendor_Reviewledresearche_Q5actuallybecomeabette"
One row per ad window and persona lane, with the file-name stem in Vendor_Persona_Angle form. Paste into the concept log; the creative partner fills its name into the stem. Persona lanes are the six groups from the October Creative Demand Model.
Landing pages the batch points at: OG and Ro product pages with the offer in the first screen (sale hub), a roll-vs-skid comparison page for the proof hooks, a gift tier page with a gift card and one accessory, an e-gift card page from Dec 18. The Nov 16 congruency retest checks every sale ad set against its page before the public batch goes live.
07.5

What we need from your team by October 1

07.6

Sources

Market figures in this playbook come from published 2024 and 2025 datasets. Where a figure is derived from two published numbers, the tab says so.

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